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(2006), ‘Listening to music while eating is related to increases in people’s food intake and meal duration’, \u003Cem>Appetite\u003C\u002Fem>, Volume 47, Issue 3, Pages 285-289. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2006.04.001\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2006.04.001\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Kantono, K., \u003Cem>et al\u003C\u002Fem>. (2016), ‘Listening to music can influence hedonic and sensory perceptions of gelati’, \u003Cem>Appetite\u003C\u002Fem>, Volume 100, Pages 244-255. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.02.143\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.02.143\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Carvalho, F. R., \u003Cem>et al\u003C\u002Fem>. (2017), ‘“Smooth operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate’, \u003Cem>Appetite\u003C\u002Fem>, Volume 108, Pages 383-390. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.10.026\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.10.026\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Han, W., Xi, L., Pongtornphurt, Y.(2020), ‘Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions’, \u003Cem>Journal of Hospitality and Tourism Management\u003C\u002Fem>, Volume 43, Pages 71-79. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jhtm.2020.02.007\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jhtm.2020.02.007\u003C\u002Fa>.]\u003C\u002Fp>\n","\u003Cp>North, A. C., Shilcock, A. and Hargreaves, D. J. (2003), ‘The Effect of Musical Style on Restaurant Customers’ Spending’, \u003Cem>Environment and Behavior\u003C\u002Fem>, 35(5), pp. 712–718. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1177%2F0013916503254749\">https:\u002F\u002Fdoi.org\u002F10.1177\u002F0013916503254749\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Mathiesen, S. L., Mielby, L. A., Byrne, D. V., Wang, Q. J. (2020), ‘Music to eat by: A systematic investigation of the relative importance of tempo and articulation on eating time’, \u003Cem>Appetite\u003C\u002Fem>, Volume 155, 104801. [Available on: https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2020.104801.]\u003C\u002Fp>\n\u003Cp>Alamir, M. A. and Hansen K. (2021), ‘The effect of type and level of background noise on food liking: A laboratory non-focused listening test’, \u003Cem>Applied Acoustics\u003C\u002Fem>, Volume 172, 107600.\u003C\u002Fp>\n\u003Cp>[Available on: https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.apacoust.2020.107600.]\u003C\u002Fp>\n",[115,116,117,118,119,120],{"text":93},{"text":95},{"text":97},{"text":99},{"text":101},{"text":103},"Create your signature music 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16:19:17","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fretail\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Fzh-hans\u002Fsector\u002Fretail\u002F","\u002Fzh-hans\u002Fsector\u002Fretail\u002F",{"en_US":152,"fr_FR":153,"zh_CN":150},"\u002Fsector\u002Fretail-music-store-music\u002F","\u002Ffr\u002Fsector\u002Fretail-musique-magasin-musique\u002F",{"description":155,"cover_webgl":159,"key_figures":195,"quote":199,"content":202,"works_push":215,"references":220,"title":203,"items":224,"contact":230,"quote_or_big_text":231,"service_list":234,"our_values":236,"global_list":238,"gallery_content":240,"sectors":242,"services":244},{"text":156},{"left":157,"right":158},"\u003Cp>店内音乐体验不再是零售活动组合中的“背景”元素。反映品牌精神、贴合门店特质的音乐已成为打造完整零售体验的关键，也成为塑造品牌独特气质的必备要素。品牌可以通过属于自己的音乐符号有效地向消费者传递品牌氛围，彰显品牌个性。\u003C\u002Fp>\n","\u003Cp>零售空间内的音乐在奠定店内环境基调的同时，也会深刻影响顾客的情绪，逗留时间，对产品的主观感受，购买行为等。\u003C\u002Fp>\n\u003Cp>在电商不断冲击线下零售的当下，传统零售品牌更应以音乐、香氛、实物装置等营造顾客体验导向的线下购物环境，创造区别于同行业竞争对手及线上购物的感官氛围。\u003C\u002Fp>\n",{"image":160,"text":194},{"ID":161,"id":161,"title":162,"filename":163,"filesize":36,"url":164,"link":165,"alt":8,"author":40,"description":8,"caption":8,"name":166,"status":42,"uploaded_to":167,"date":168,"modified":169,"menu_order":14,"mime_type":46,"type":47,"subtype":48,"icon":49,"width":170,"height":171,"sizes":172},354,"heidi-fin-2TLREZi7BUg-unsplash","heidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fsector\u002Fretail-music-store-music\u002Fheidi-fin-2tlrezi7bug-unsplash\u002F","heidi-fin-2tlrezi7bug-unsplash",234,"2021-05-10 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x 零售店铺 —",{"text":200,"author":201,"author_description":8},"当言语无力表述时，音乐雄辩滔滔。","安徒生 (Hans Christian Andersen)",{"title":203,"items":204},"播放节奏、风格、旋律、音质适合的音乐有助于：",[205,207,209,211,213],{"text":206},"正向调节店内氛围及顾客情绪",{"text":208},"延长顾客的逗留时间",{"text":210},"积极影响顾客对产品的主观印象",{"text":212},"促进购买行为，增加单笔购买额及购买频次",{"text":214},"改善店内销售人员的工作期间身心健康",{"title":105,"works_push":216},[217,218,219],670,658,661,{"text":221},{"left":222,"right":223},"\u003Cp>\u002F Knoeferle, K. M., Paus, V. C. and Vossen, A. (2017), ‘An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending’, \u003Cem>Journal of Retailing\u003C\u002Fem>, Vol. 93, Issue 4, [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Areni, C. S. and Kim, D. (1993), ‘The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store’, \u003Cem>Advances in Consumer Research,\u003C\u002Fem> Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : \u003Cem>Association for Consumer Research\u003C\u002Fem>, Pages: 336-340. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\">https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Why is Music So Important to Retail Business? [Available on : \u003Ca href=\"https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\">https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F 7 reasons why you should play music in your store. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\">https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>\u002F The Subliminal Influence of Ambient Music on Shoppers. [Available on : \u003Ca href=\"https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\">https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Music Genres That Increase In-Store Sales When Played. [Available on: \u003Ca href=\"https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\">https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Möller, J. and Herm, S. (2013), ‘Shaping retail brand personality perceptions by bodily experiences’, \u003Cem>Journal of Retailing\u003C\u002Fem>, 89, pp. 438–446.\u003C\u002Fp>\n\u003Cp>\u002F Soh, K. L., Jayaraman, K., Choo, L. P. and Kiumarsi, S. (2015), ‘The Impact of Background Music On The Duration Of Consumer Stay At Stores: An Empirical Study In Malaysia’, \u003Cem>International Journal of Business and Society, \u003C\u002Fem>Vol. 16, No. 2.\u003C\u002Fp>\n",[225,226,227,228,229],{"text":206},{"text":208},{"text":210},{"text":212},{"text":214},"打造提升品牌零售体验，助力线下增长的专属店内音乐。",{"select":25,"quote":232,"bigtext":233},{"text":8,"author":8,"author_description":8},{"text":8},{"title":8,"cta":235,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"gallery":25,"background_image":25,"is_dark":25,"title":8,"subtitle":8,"text":8,"cta":237},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":239,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"gallery":25,"background_image":25,"is_dark":25,"title":8,"subtitle":8,"text":8,"cta":241},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":243,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":245,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"title":247,"description":248,"image":249},"店铺音乐 \u002F\u002F 打造有声有色的零售体验 - 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13:20:28","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwork\u002Fhennessy\u002F","work","https:\u002F\u002Fwww.spectre-music.com\u002Fzh-hans\u002Fwork\u002Fhennessy\u002F","\u002Fzh-hans\u002Fwork\u002Fhennessy\u002F",{"en_US":261,"fr_FR":262,"zh_CN":259},"\u002Fwork\u002Fhennessy-boutique-in-store-music-case-study\u002F","\u002Ffr\u002Fwork\u002Fhennessy-musique-magasin-experience-musicale-etude-cas\u002F",{"music":25,"title":264,"text":265,"cover_webgl":266,"key_figures":294,"quote":298,"content":302,"works_push":313,"about":318,"category":319,"description":320,"references":322,"quote_or_big_text":324,"service_list":327,"our_values":329,"global_list":331,"gallery_content":333,"sectors":335,"services":337},"关于轩尼诗","Hennessy轩尼诗干邑于1765年由理查德·轩尼诗创立法国干邑地区，是世界上三大干邑品牌之一。轩尼诗干邑创立250多年以来，把干邑的调配技艺通过轩尼诗和费尔沃两大家族传承至今。根据全球消费者不同的口感需求推出独具特色的产品，轩尼诗新点、轩尼诗V.S.O.P、轩尼诗X.O、轩尼诗百乐廷、轩尼诗皇禧、轩尼诗理查德等。",{"image":267,"text":293},{"ID":268,"id":268,"title":269,"filename":270,"filesize":36,"url":271,"link":272,"alt":273,"author":40,"description":8,"caption":8,"name":274,"status":42,"uploaded_to":275,"date":276,"modified":277,"menu_order":14,"mime_type":46,"type":47,"subtype":48,"icon":49,"width":278,"height":279,"sizes":280},509,"victoria-priessnitz-eYOurV-RR08-unsplash","victoria-priessnitz-eYOurV-RR08-unsplash-scaled-e1623876354811.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fvictoria-priessnitz-eYOurV-RR08-unsplash-scaled-e1623876354811.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwork\u002Fhennessy-boutique-in-store-music-case-study\u002Fvictoria-priessnitz-eyourv-rr08-unsplash\u002F","Hennessy 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历史悠久的法国经典品牌\r\n\u002F\u002F 融入当代前卫色彩\r\n\u002F\u002F 以目标顾客为中心打造体验\r\n",{"title":8,"key_figures":295},[296],{"text":297},"轩尼诗 — Hennessy — ",{"text":299,"author":300,"author_description":301},"才华横溢的创意设计，对奢侈品品牌及行业的深刻理解，根据不同文化的特性灵活适应，以顾客为中心，永远给予专业实用的建议，这些关键词可以定义我们与SPECTRE的合作。\r\n我非常推荐他们！\r\n","Laura Drozdowski Lot ","轩尼诗国际市场部经理",{"title":8,"items":303},[304,307,310],{"title":305,"text":306},"项目目标","通过打造能同时吸引年轻消费者及传统干邑品鉴家的音乐身份，帮助轩尼诗增强品牌认知度，感召吸纳新的品牌拥趸。\r\n\r\n\r\n",{"title":308,"text":309},"投放场所","法国及中国的品牌零售店内\r\n品牌专属活动\r\nQQ音乐品牌账号\r\n",{"title":311,"text":312},"项目方案","概念设计，音乐集选及播放列表编排，高端定制全天候播放计划编排\r\n\u003Cbr>\u003Cbr>\r\n使用SPECTRE 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14:14:20","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwork\u002Fpierre-gagnaire\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Fzh-hans\u002Fwork\u002Fpierre-gagnaire\u002F","\u002Fzh-hans\u002Fwork\u002Fpierre-gagnaire\u002F",{"en_US":352,"fr_FR":353,"zh_CN":350},"\u002Fwork\u002Fpierre-gagnaire-michelin-restaurant-playlist-sound-design-case-study\u002F","\u002Ffr\u002Fwork\u002Fpierre-gagnaire-michelin-restaurants-playlists-identite-sonore-etude-cas\u002F",{"title":355,"text":356,"cover_webgl":357,"key_figures":392,"quote":396,"content":400,"works_push":408,"about":411,"music":412,"category":427,"description":428,"references":430,"quote_or_big_text":432,"service_list":435,"our_values":437,"global_list":439,"gallery_content":441,"sectors":443,"services":445},"关于 Pierre Gagnaire","米其林三星大厨Pierre Gagnaire是一个集聚开拓精神的传奇人物，他站在“融合菜肴运动”的最前沿，被多家媒体誉为全球最伟大的厨师。执掌分布在世界各地的16家餐厅。          图片来自：Stéphane de 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66号公路氛围\r\n\u002F\u002F Happy Hour\r\n\u002F\u002F 创意品牌听觉营销",{"title":8,"key_figures":490},[491],{"text":492},"印第安那咖啡 — Indiana Café — ",{"text":494,"author":495,"author_description":496},"在2013年，我们希望创造一个印第安那咖啡自己的纯正音乐概念，并通过音乐切实强化顾客们在店内的用餐体验。SPECTRE认真倾听了我们的诉求，并创造了一个随着时间变化的极具标志性的品牌音乐身份。而这至今依然让我们从竞争者们中脱颖而出。\r\n他们的专业能力、技术技能以及客户服务都无可挑剔。我们完全信任他们。\r\n","Richard Alexandre ","印第安那咖啡创始人兼CEO",{"title":8,"items":498},[499,501,503],{"title":305,"text":500},"创造出一种致敬美式、德州与墨西哥生活方式的独特音乐氛围，\r\n通过纯正有活力的音乐体验与食客建立起情绪纽带。\r\n\r\n\r\n",{"title":308,"text":502},"法国24家印第安纳咖啡餐吧内\r\n",{"title":311,"text":504},"概念设计，音乐集选及播放列表编排；\r\n每月品牌混音带的制作及在串流平台的发布\r\n\u003Cbr>\u003Cbr>\r\n使用SPECTRE 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