Pernod Ricard
// Corporate culture development
// Brand Experience on music streaming platforms
// Social activation
Pernod Ricard —
About Pernod Ricard
The French company Pernod Ricard is a major producer of alcoholic beverages and the world’s second largest wine and spirit seller. It possesses many of the most famous liquor brands, including Martell, Perriet Jouet, Malibu, Absolut Vodka, etc. The Island, the group’s new office building, located in the Saint-Lazare district in Paris, presents to all visitors the history and core value of the group through different tasting bar areas and intelligent office design.
“It is a pleasure to work with SPECTRE: a creative and dynamic team that always listens to our requests & finds the best solutions for all situations. They show a real expertise in translating our tagline and values in music: créateurs de convivialité.”
MISSION
Design a bespoke music identity for each liquor brand, authentically reflecting its DNA and elevating the tasting experience. Curate diverse musical scenarios that enrich convivial moments for both the group’s consumers and employees.
WHERE TO LISTEN
Tasting areas and bars in Pernod Ricard group office buildings: The Island Paris (headquarter); Marseille.
Streaming platforms: Spotify & Deezer
SOLUTIONS DEPLOYED
Creative concept, Curation and Creation of bespoke Music programming
Managed and programmed through SPECTRE Players & Dashboard
Streaming playlist creation and account management
Managed and programmed through SPECTRE Players & Dashboard
Streaming playlist creation and account management