Barrière Group
// Global music identity for Hotels & Casinos
// Legendary establishments
// Local & target adaptation
Barrière Group —
“Many advertisers tend to downplay the impact of music, which strongly contributes to a magnified customer experience… SPECTRE has been able to adapt to our century-old history while offering us a modern sound design that matches our brand image and the diversity.”
MISSIONS
Sublime Barriere’s music experience while preserving uniqueness and local specifics of each venue.
WHERE TO LISTEN
All public, + 150 restaurants and bars, Pool & SPA in all +50 Barriere Group Hotels & Casinos
SOLUTIONS DEPLOYED
Creative concept, music curation, messages production and 24/7 bespoke music and messages programming
Managed and programmed through SPECTRE Pulse Music Players & Dashboard
Managed and programmed through SPECTRE Pulse Music Players & Dashboard