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Personal, precise, unobtrusive, audio provides a way to address to a broad audience in a most intimate way. It is free from constraints of time, location and occasion, while at the same time reaching a highly perceptive and engaged listener. Compared with video, audio content can be received with more focus and less distraction.
With the emergence and flourish of music and radio streaming platforms like Spotify, programmatic audio advertising is becoming the “must have” in omni-channel marketing, as well as a strong client convertor and business booster.
Mansoor Iqbal (2021), Spotify Usage and Revenue Statastics (2021). Business of Apps. Available on: https://www.businessofapps.com/data/spotify-statistics/
“Our ears lead our eyes to where the story lives.”
Audio advertising can reach :