[{"data":1,"prerenderedAt":1678},["ShallowReactive",2],{"tpl-insight-list:undefined-fr_FR":3,"\u002FinsightAll:insights-all-2823":60,"\u002FsectorAll:sectors-2823-all":554,"\u002Ffaq:2852,2851,2849:fr_FR":1180,"taxonomies:insight_category:64,66,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81,82:fr_FR":1621},{"ID":4,"post_author":5,"post_date":6,"post_date_gmt":6,"post_content":7,"post_title":8,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":11,"to_ping":7,"pinged":7,"post_modified":12,"post_modified_gmt":12,"post_content_filtered":7,"post_parent":13,"guid":14,"menu_order":13,"post_type":15,"post_mime_type":7,"comment_count":16,"filter":17,"id":4,"title":8,"slug":11,"type":15,"template":18,"link":19,"path":20,"lang":21,"ml":22,"featured_image":23,"meta":24,"taxonomies":55,"seo":58},2823,"2","2026-08-26 14:44:29","","Liste des ressources","publish","closed","insight-listing","2026-09-10 12:58:42",0,"https:\u002F\u002Fwww.spectre-music.com\u002F?page_id=2823","page","0","raw","tpl-insight-list","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight-listing\u002F","\u002Ffr\u002Finsight-listing\u002F","fr_FR",{"en_US":7,"fr_FR":20,"zh_CN":7},false,{"content":25,"heading":27,"seo_content":30,"faq":34,"form":54},{"block_display_style":26,"content":23},"editorial",{"title":28,"text":29},"Toutes nos ressources","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Parcourez l’ensemble de nos publications et analyses stratégiques pour enrichir votre identité sonore. Que vous soyez en quête de conseils sur le design sonore ou le marketing sonore, retrouvez ici nos retours d’expériences de référence pour déployer une stratégie musicale au service de vos équipes et de votre expérience client.\u003C\u002Fspan>\u003C\u002Fp>\n",{"gallery":23,"background_image":23,"color_mode":31,"title":7,"subtitle":7,"text":7,"cta":32},"black",{"type":33,"internal":23,"external":7,"text":7},"internal",{"heading":35,"cta":39,"faq":50},{"title":36,"title_tag":37,"text":38},"FAQ","h2","\u003Cp data-path-to-node=\"2,0\">Retrouvez les questions les plus fréquentes, de la présentation de nos services et solutions jusqu’aux règles générales sur la musique dans les espaces commerciaux.\u003C\u002Fp>\n\u003Cp data-path-to-node=\"3\">\n",{"type":33,"internal":40,"external":7,"text":49},{"ID":41,"post_author":42,"post_date":43,"post_date_gmt":43,"post_content":7,"post_title":36,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":44,"to_ping":7,"pinged":7,"post_modified":45,"post_modified_gmt":45,"post_content_filtered":7,"post_parent":13,"guid":46,"menu_order":13,"post_type":15,"post_mime_type":7,"comment_count":16,"filter":17,"id":41,"title":36,"slug":44,"type":15,"link":47,"path":48},707,"4","2021-05-04 22:00:52","faq","2026-10-20 08:10:19","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Ffaq\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002F","\u002Ffr\u002Ffaq\u002F","Toutes les FAQ",[51,52,53],2852,2851,2849,{"title":7,"title_tag":37,"text":7,"gravity_form_id":7},{"translation_priority":56},[57],20,{"title":59,"description":7,"image":7,"noindex":23},"Liste des ressources - SPECTRE",[61,127,166,195,224,253,282,321,361,403,433,461,491,519],{"id":62,"link":63,"title":64,"path":65,"taxonomies":66,"post_date_gmt":71,"meta":72},3357,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcreer-charte-sonore-experience-audio\u002F","Comment créer une charte sonore pour uniformiser votre expérience audio ?","\u002Ffr\u002Finsight\u002Fcreer-charte-sonore-experience-audio\u002F",{"insight_category":67,"translation_priority":70},[68,69],82,64,[57],"2026-10-16 07:47:29",{"cover":73,"sector":120},{"ID":74,"id":74,"title":75,"filename":76,"filesize":77,"url":78,"link":79,"alt":64,"author":80,"description":7,"caption":7,"name":81,"status":82,"uploaded_to":62,"date":83,"modified":84,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":89,"height":90,"sizes":91},3358,"sandro-katalina-sRaRlaFQolw-unsplash","sandro-katalina-sRaRlaFQolw-unsplash.jpg",607066,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcreer-charte-sonore-experience-audio\u002Fsandro-katalina-srarlafqolw-unsplash\u002F","14","sandro-katalina-srarlafqolw-unsplash","inherit","2026-10-16 07:46:14","2026-10-16 14:11:08","image\u002Fjpeg","image","jpeg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",2400,1602,{"thumbnail":92,"thumbnail-width":93,"thumbnail-height":94,"medium":78,"medium-width":95,"medium-height":96,"medium_large":78,"medium_large-width":97,"medium_large-height":98,"large":78,"large-width":99,"large-height":100,"1536x1536":78,"1536x1536-width":101,"1536x1536-height":102,"2048x2048":78,"2048x2048-width":103,"2048x2048-height":104,"default-xlarge":105,"default-xlarge-width":106,"default-xlarge-height":107,"default-large":108,"default-large-width":109,"default-large-height":110,"default-medium":111,"default-medium-width":112,"default-medium-height":113,"default-small":114,"default-small-width":115,"default-small-height":116,"default-xsmall":117,"default-xsmall-width":118,"default-xsmall-height":119},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-350x234.jpg",150,100,300,200,768,513,1024,684,1536,1025,2048,1367,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-2000x1335.jpg",2000,1335,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-1400x935.jpg",1400,935,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-1100x734.jpg",1100,734,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-800x534.jpg",800,534,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fsandro-katalina-sRaRlaFQolw-unsplash-500x334.jpg",500,334,[121,122,123,124,125,126],626,632,630,623,624,625,{"id":128,"link":129,"title":130,"path":131,"taxonomies":132,"post_date_gmt":137,"meta":138},3285,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fstrategie-marketing-sonore-retail\u002F","Stratégie de marketing sonore pour vos points de vente : développer et déployer un plan d’action opérationnel en retail","\u002Ffr\u002Finsight\u002Fstrategie-marketing-sonore-retail\u002F",{"insight_category":133,"translation_priority":136},[69,134,135],80,81,[57],"2026-10-14 13:15:15",{"cover":139,"sector":165},{"ID":140,"id":140,"title":141,"filename":142,"filesize":143,"url":144,"link":145,"alt":130,"author":80,"description":7,"caption":7,"name":146,"status":82,"uploaded_to":128,"date":147,"modified":148,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":151},3350,"eduard-pretsi-JzMC3eIQauM-unsplash","eduard-pretsi-JzMC3eIQauM-unsplash-scaled-e1792079426584.jpg",218547,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-scaled-e1792079426584.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fstrategie-marketing-sonore-retail\u002Feduard-pretsi-jzmc3eiqaum-unsplash\u002F","eduard-pretsi-jzmc3eiqaum-unsplash","2026-10-15 15:49:51","2026-10-15 15:51:04",1600,1067,{"thumbnail":152,"thumbnail-width":93,"thumbnail-height":94,"medium":144,"medium-width":95,"medium-height":96,"medium_large":144,"medium_large-width":97,"medium_large-height":153,"large":144,"large-width":99,"large-height":154,"1536x1536":144,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":144,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":155,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":157,"default-large-width":109,"default-large-height":158,"default-medium":159,"default-medium-width":112,"default-medium-height":160,"default-small":161,"default-small-width":115,"default-small-height":162,"default-xsmall":163,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-350x233.jpg",512,683,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-2000x1333.jpg",1333,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-1400x933.jpg",933,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-1100x733.jpg",733,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-800x533.jpg",533,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Feduard-pretsi-JzMC3eIQauM-unsplash-500x333.jpg",333,[125],{"id":167,"link":168,"title":169,"path":170,"taxonomies":171,"post_date_gmt":175,"meta":176},3270,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcommunication-marque-orchestrer-musique\u002F","Communication de marque : pourquoi la musique est un outil puissant et comment les professionnels doivent l'orchestrer","\u002Ffr\u002Finsight\u002Fcommunication-marque-orchestrer-musique\u002F",{"insight_category":172,"translation_priority":174},[173,69],79,[57],"2026-10-12 09:13:54",{"cover":177,"sector":194},{"ID":178,"id":178,"title":179,"filename":180,"filesize":181,"url":182,"link":183,"alt":169,"author":80,"description":7,"caption":7,"name":184,"status":82,"uploaded_to":167,"date":185,"modified":186,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":187},3347,"denis-cardoso-qSnKHlzJn6c-unsplash","denis-cardoso-qSnKHlzJn6c-unsplash-scaled-e1792079141518.jpg",106592,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-scaled-e1792079141518.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcommunication-marque-orchestrer-musique\u002Fdenis-cardoso-qsnkhlzjn6c-unsplash\u002F","denis-cardoso-qsnkhlzjn6c-unsplash","2026-10-15 15:45:11","2026-10-15 15:45:35",{"thumbnail":188,"thumbnail-width":93,"thumbnail-height":94,"medium":182,"medium-width":95,"medium-height":96,"medium_large":182,"medium_large-width":97,"medium_large-height":153,"large":182,"large-width":99,"large-height":154,"1536x1536":182,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":182,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":189,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":190,"default-large-width":109,"default-large-height":158,"default-medium":191,"default-medium-width":112,"default-medium-height":160,"default-small":192,"default-small-width":115,"default-small-height":162,"default-xsmall":193,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdenis-cardoso-qSnKHlzJn6c-unsplash-500x333.jpg",[121,123,122,124,125,126],{"id":196,"link":197,"title":198,"path":199,"taxonomies":200,"post_date_gmt":204,"meta":205},3254,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fstrategie-sonore-typologies-marque\u002F","Stratégie sonore et typologies de marque : décoder et sonoriser chaque positionnement","\u002Ffr\u002Finsight\u002Fstrategie-sonore-typologies-marque\u002F",{"insight_category":201,"translation_priority":203},[69,202],78,[57],"2026-10-09 15:36:57",{"cover":206,"sector":223},{"ID":207,"id":207,"title":208,"filename":209,"filesize":210,"url":211,"link":212,"alt":198,"author":80,"description":7,"caption":7,"name":213,"status":82,"uploaded_to":196,"date":214,"modified":215,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":216},3365,"declan-sun-CHzZ86gcaSc-unsplash","declan-sun-CHzZ86gcaSc-unsplash-scaled-e1792140704986.jpg",197727,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-scaled-e1792140704986.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fstrategie-sonore-typologies-marque\u002Fdeclan-sun-chzz86gcasc-unsplash\u002F","declan-sun-chzz86gcasc-unsplash","2026-10-16 08:50:56","2026-10-16 08:51:38",{"thumbnail":217,"thumbnail-width":93,"thumbnail-height":94,"medium":211,"medium-width":95,"medium-height":96,"medium_large":211,"medium_large-width":97,"medium_large-height":153,"large":211,"large-width":99,"large-height":154,"1536x1536":211,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":211,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":218,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":219,"default-large-width":109,"default-large-height":158,"default-medium":220,"default-medium-width":112,"default-medium-height":160,"default-small":221,"default-small-width":115,"default-small-height":162,"default-xsmall":222,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdeclan-sun-CHzZ86gcaSc-unsplash-500x333.jpg",[121,122,123,124,125,126],{"id":225,"link":226,"title":227,"path":228,"taxonomies":229,"post_date_gmt":233,"meta":234},3216,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcomposition-logo-sonore-reconnaissance-marque\u002F","Comment la composition de logo sonore façonne la reconnaissance immédiate de votre marque","\u002Ffr\u002Finsight\u002Fcomposition-logo-sonore-reconnaissance-marque\u002F",{"insight_category":230,"translation_priority":232},[69,231],76,[57],"2026-10-02 12:17:05",{"cover":235,"sector":252},{"ID":236,"id":236,"title":237,"filename":238,"filesize":239,"url":240,"link":241,"alt":227,"author":80,"description":7,"caption":7,"name":242,"status":82,"uploaded_to":225,"date":243,"modified":244,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":245},3344,"david-menidrey-d26p8nEP9kU-unsplash","david-menidrey-d26p8nEP9kU-unsplash-scaled-e1792078825529.jpg",88329,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-scaled-e1792078825529.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcomposition-logo-sonore-reconnaissance-marque\u002Fdavid-menidrey-d26p8nep9ku-unsplash\u002F","david-menidrey-d26p8nep9ku-unsplash","2026-10-15 15:39:54","2026-10-15 15:40:20",{"thumbnail":246,"thumbnail-width":93,"thumbnail-height":94,"medium":240,"medium-width":95,"medium-height":96,"medium_large":240,"medium_large-width":97,"medium_large-height":153,"large":240,"large-width":99,"large-height":154,"1536x1536":240,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":240,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":247,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":248,"default-large-width":109,"default-large-height":158,"default-medium":249,"default-medium-width":112,"default-medium-height":160,"default-small":250,"default-small-width":115,"default-small-height":162,"default-xsmall":251,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Fdavid-menidrey-d26p8nEP9kU-unsplash-500x333.jpg",[121,122,123,124,125],{"id":254,"link":255,"title":256,"path":257,"taxonomies":258,"post_date_gmt":262,"meta":263},3215,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcreation-jingle\u002F","Création de jingle : le manifeste pour un clin d’œil sonore mémorable et immersif","\u002Ffr\u002Finsight\u002Fcreation-jingle\u002F",{"insight_category":259,"translation_priority":261},[69,260],77,[57],"2026-10-01 09:43:53",{"cover":264,"sector":281},{"ID":265,"id":265,"title":266,"filename":267,"filesize":268,"url":269,"link":270,"alt":256,"author":80,"description":7,"caption":7,"name":271,"status":82,"uploaded_to":254,"date":272,"modified":273,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":274},3341,"lucas-alexander-Ae3bA-rOdXA-unsplash","lucas-alexander-Ae3bA-rOdXA-unsplash-scaled-e1792078456583.jpg",177596,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-scaled-e1792078456583.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcreation-jingle\u002Flucas-alexander-ae3ba-rodxa-unsplash\u002F","lucas-alexander-ae3ba-rodxa-unsplash","2026-10-15 15:33:22","2026-10-15 15:33:57",{"thumbnail":275,"thumbnail-width":93,"thumbnail-height":94,"medium":269,"medium-width":95,"medium-height":96,"medium_large":269,"medium_large-width":97,"medium_large-height":153,"large":269,"large-width":99,"large-height":154,"1536x1536":269,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":269,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":276,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":277,"default-large-width":109,"default-large-height":158,"default-medium":278,"default-medium-width":112,"default-medium-height":160,"default-small":279,"default-small-width":115,"default-small-height":162,"default-xsmall":280,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F10\u002Flucas-alexander-Ae3bA-rOdXA-unsplash-500x333.jpg",[121,122,123,124,125],{"id":283,"link":284,"title":285,"path":286,"taxonomies":287,"post_date_gmt":291,"meta":292},3175,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002F","Le son au cœur de votre ADN : enjeux d'une stratégie musicale de marque","\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002F",{"insight_category":288,"translation_priority":290},[69,289],75,[57],"2026-09-28 08:19:15",{"cover":293,"sector":320},{"ID":294,"id":294,"title":295,"filename":296,"filesize":297,"url":298,"link":299,"alt":285,"author":80,"description":7,"caption":7,"name":300,"status":82,"uploaded_to":283,"date":301,"modified":302,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":303,"sizes":304},3338,"ricardo-gomez-angel-3kzlCL3rj8A-unsplash","ricardo-gomez-angel-3kzlCL3rj8A-unsplash-scaled-e1792077698336.jpg",391054,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-scaled-e1792077698336.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002Fricardo-gomez-angel-3kzlcl3rj8a-unsplash\u002F","ricardo-gomez-angel-3kzlcl3rj8a-unsplash","2026-10-15 15:20:29","2026-10-15 15:21:10",978,{"thumbnail":305,"thumbnail-width":93,"thumbnail-height":306,"medium":298,"medium-width":95,"medium-height":307,"medium_large":298,"medium_large-width":97,"medium_large-height":308,"large":298,"large-width":99,"large-height":121,"1536x1536":298,"1536x1536-width":101,"1536x1536-height":309,"2048x2048":298,"2048x2048-width":149,"2048x2048-height":303,"default-xlarge":310,"default-xlarge-width":106,"default-xlarge-height":311,"default-large":312,"default-large-width":109,"default-large-height":313,"default-medium":314,"default-medium-width":112,"default-medium-height":315,"default-small":316,"default-small-width":115,"default-small-height":317,"default-xsmall":318,"default-xsmall-width":118,"default-xsmall-height":319},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-350x214.jpg",92,183,469,939,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-2000x1222.jpg",1222,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-1400x855.jpg",855,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-1100x672.jpg",672,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-800x489.jpg",489,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fricardo-gomez-angel-3kzlCL3rj8A-unsplash-500x305.jpg",305,[122,124,123,125,126],{"id":322,"link":323,"title":324,"path":325,"taxonomies":326,"post_date_gmt":330,"meta":331},3167,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fchoisir-partenaire-identite-sonore\u002F","Choisir votre partenaire d’identité sonore : les critères clés pour les marques premiums","\u002Ffr\u002Finsight\u002Fchoisir-partenaire-identite-sonore\u002F",{"insight_category":327,"translation_priority":329},[69,328],73,[57],"2026-09-28 08:08:14",{"cover":332,"sector":360},{"ID":333,"id":333,"title":334,"filename":335,"filesize":336,"url":337,"link":338,"alt":339,"author":80,"description":7,"caption":7,"name":340,"status":82,"uploaded_to":322,"date":341,"modified":342,"menu_order":13,"mime_type":343,"type":86,"subtype":344,"icon":88,"width":149,"height":345,"sizes":346},3332,"Collaboration lumineuse autour des données (1)","Collaboration-lumineuse-autour-des-données-1.png",2107350,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1.png","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fchoisir-partenaire-identite-sonore\u002Fcollaboration-lumineuse-autour-des-donnees-1\u002F","Choisir son partenaire d’identité sonore : les critères clés pour les marques premiums","collaboration-lumineuse-autour-des-donnees-1","2026-10-15 15:14:56","2026-10-15 15:15:23","image\u002Fpng","png",1063,{"thumbnail":347,"thumbnail-width":93,"thumbnail-height":94,"medium":337,"medium-width":95,"medium-height":348,"medium_large":337,"medium_large-width":97,"medium_large-height":349,"large":337,"large-width":99,"large-height":350,"1536x1536":337,"1536x1536-width":101,"1536x1536-height":351,"2048x2048":337,"2048x2048-width":149,"2048x2048-height":345,"default-xlarge":337,"default-xlarge-width":149,"default-xlarge-height":345,"default-large":352,"default-large-width":109,"default-large-height":353,"default-medium":354,"default-medium-width":112,"default-medium-height":355,"default-small":356,"default-small-width":115,"default-small-height":357,"default-xsmall":358,"default-xsmall-width":118,"default-xsmall-height":359},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1-350x233.png",199,510,680,1020,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1-1400x930.png",930,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1-1100x731.png",731,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1-800x532.png",532,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FCollaboration-lumineuse-autour-des-données-1-500x332.png",332,[121,122,123,124,125,126],{"id":362,"link":363,"title":364,"path":365,"taxonomies":366,"post_date_gmt":370,"meta":371},2968,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fagence-identite-sonore-traditionnelle-vs-creatifs-strategiques\u002F","Agence d’identité sonore traditionnelle vs créatifs stratégiques : pourquoi choisir SPECTRE comme partenaire musical ?","\u002Ffr\u002Finsight\u002Fagence-identite-sonore-traditionnelle-vs-creatifs-strategiques\u002F",{"insight_category":367,"translation_priority":369},[368,69],74,[57],"2026-09-15 13:14:40",{"cover":372,"sector":401},{"ID":373,"id":373,"title":374,"filename":375,"filesize":376,"url":377,"link":378,"alt":364,"author":80,"description":7,"caption":7,"name":379,"status":82,"uploaded_to":362,"date":380,"modified":381,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":382,"height":383,"sizes":384},3230,"annie-spratt-hCb3lIB8L8E-unsplash","annie-spratt-hCb3lIB8L8E-unsplash-scaled.jpg",812840,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-scaled.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fagence-identite-sonore-traditionnelle-vs-creatifs-strategiques\u002Fannie-spratt-hcb3lib8l8e-unsplash\u002F","annie-spratt-hcb3lib8l8e-unsplash","2026-10-02 08:48:05","2026-10-14 09:39:22",2560,1680,{"thumbnail":385,"thumbnail-width":93,"thumbnail-height":386,"medium":377,"medium-width":95,"medium-height":387,"medium_large":377,"medium_large-width":97,"medium_large-height":388,"large":377,"large-width":99,"large-height":315,"1536x1536":377,"1536x1536-width":101,"1536x1536-height":389,"2048x2048":377,"2048x2048-width":103,"2048x2048-height":390,"default-xlarge":391,"default-xlarge-width":106,"default-xlarge-height":392,"default-large":393,"default-large-width":109,"default-large-height":394,"default-medium":395,"default-medium-width":112,"default-medium-height":396,"default-small":397,"default-small-width":115,"default-small-height":398,"default-xsmall":399,"default-xsmall-width":118,"default-xsmall-height":400},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-350x230.jpg",99,197,504,1008,1344,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-2000x1312.jpg",1312,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-1400x919.jpg",919,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-1100x722.jpg",722,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-800x525.jpg",525,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fannie-spratt-hCb3lIB8L8E-unsplash-500x328.jpg",328,[121,122,123,124,402,125,126],631,{"id":404,"link":405,"title":406,"path":407,"taxonomies":408,"post_date_gmt":412,"meta":413},2768,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fidentite-sonore-image-marque-luxe\u002F","Comment l'identité sonore renforce l'image de votre marque de luxe","\u002Ffr\u002Finsight\u002Fidentite-sonore-image-marque-luxe\u002F",{"insight_category":409,"translation_priority":411},[410,69,328],72,[57],"2026-09-02 12:43:14",{"cover":414,"sector":432},{"ID":415,"id":415,"title":416,"filename":417,"filesize":418,"url":419,"link":420,"alt":421,"author":80,"description":7,"caption":7,"name":422,"status":82,"uploaded_to":404,"date":423,"modified":424,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":425},3321,"04-MonsieurBleu","04-MonsieurBleu.jpg",557348,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fidentite-sonore-image-marque-luxe\u002F04-monsieurbleu\u002F","Restaurant Monsieur Bleu de l'hôtel de luxe Paris Society, où l’identité sonore renforce l'image de marque de luxe","04-monsieurbleu","2026-10-15 13:35:03","2026-10-15 13:57:44",{"thumbnail":426,"thumbnail-width":93,"thumbnail-height":94,"medium":419,"medium-width":95,"medium-height":96,"medium_large":419,"medium_large-width":97,"medium_large-height":153,"large":419,"large-width":99,"large-height":154,"1536x1536":419,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":419,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":419,"default-xlarge-width":149,"default-xlarge-height":150,"default-large":427,"default-large-width":109,"default-large-height":428,"default-medium":429,"default-medium-width":112,"default-medium-height":113,"default-small":430,"default-small-width":115,"default-small-height":116,"default-xsmall":431,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu-1400x934.jpg",934,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu-1100x734.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu-800x534.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F04-MonsieurBleu-500x333.jpg",[125,121,122,124,123,402,126],{"id":434,"link":435,"title":436,"path":437,"taxonomies":438,"post_date_gmt":442,"meta":443},2762,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcommunication-sonore-valeurs-musique\u002F","Communication sonore : transmettre vos valeurs et fidéliser vos clients à travers le son et la musique","\u002Ffr\u002Finsight\u002Fcommunication-sonore-valeurs-musique\u002F",{"insight_category":439,"translation_priority":441},[440,69],66,[57],"2026-09-02 12:38:22",{"cover":444,"sector":460},{"ID":445,"id":445,"title":446,"filename":447,"filesize":448,"url":449,"link":450,"alt":451,"author":80,"description":7,"caption":7,"name":446,"status":82,"uploaded_to":434,"date":452,"modified":453,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":454},3326,"too-restaurant-panoramique-vue-tour-eiffel","too-restaurant-panoramique-vue-tour-eiffel-e1792509746401.jpg",242989,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-e1792509746401.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fcommunication-sonore-valeurs-musique\u002Ftoo-restaurant-panoramique-vue-tour-eiffel\u002F","Restaurant TOO de l'hôtel de luxe MGallery à Paris, où la stratégie de communication sonore SPECTRE enrichit l'expérience client et renforce l'identité de marque","2026-10-15 13:53:09","2026-10-20 15:19:18",{"thumbnail":455,"thumbnail-width":93,"thumbnail-height":94,"medium":449,"medium-width":95,"medium-height":96,"medium_large":449,"medium_large-width":97,"medium_large-height":153,"large":449,"large-width":99,"large-height":154,"1536x1536":449,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":449,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":449,"default-xlarge-width":149,"default-xlarge-height":150,"default-large":456,"default-large-width":109,"default-large-height":428,"default-medium":457,"default-medium-width":112,"default-medium-height":113,"default-small":458,"default-small-width":115,"default-small-height":116,"default-xsmall":459,"default-xsmall-width":118,"default-xsmall-height":119},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-1400x934.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-1100x734.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-800x534.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ftoo-restaurant-panoramique-vue-tour-eiffel-500x334.jpg",[125,121,122,123,124,402,126],{"id":462,"link":463,"title":464,"path":465,"taxonomies":466,"post_date_gmt":471,"meta":472},2769,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002F","Allier identités visuelle et sonore pour créer un univers de marque différenciant","\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002F",{"insight_category":467,"translation_priority":470},[468,469,69],68,67,[57],"2026-09-02 12:36:30",{"cover":473,"sector":490},{"ID":474,"id":474,"title":475,"filename":476,"filesize":477,"url":478,"link":479,"alt":480,"author":80,"description":7,"caption":7,"name":481,"status":82,"uploaded_to":462,"date":482,"modified":483,"menu_order":13,"mime_type":343,"type":86,"subtype":344,"icon":88,"width":101,"height":99,"sizes":484},3001,"hall hotel luxe player","hall-hotel-luxe-player.png","2205407","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player.png","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002Fhall-hotel-luxe-player\u002F","Player SPECTRE dans un hall d'hôtel de luxe, qui allie identités visuelle et sonore pour créer un univers de marque différenciant","hall-hotel-luxe-player","2026-09-16 13:21:18","2026-10-15 14:05:18",{"thumbnail":485,"thumbnail-width":93,"thumbnail-height":94,"medium":478,"medium-width":95,"medium-height":96,"medium_large":478,"medium_large-width":97,"medium_large-height":153,"large":478,"large-width":99,"large-height":154,"1536x1536":478,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":478,"2048x2048-width":101,"2048x2048-height":99,"default-xlarge":478,"default-xlarge-width":101,"default-xlarge-height":99,"default-large":486,"default-large-width":109,"default-large-height":158,"default-medium":487,"default-medium-width":112,"default-medium-height":160,"default-small":488,"default-small-width":115,"default-small-height":162,"default-xsmall":489,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player-350x233.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player-1400x933.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player-1100x733.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player-800x533.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fhall-hotel-luxe-player-500x333.png",[125,121,122,123,124,402,126],{"id":492,"link":493,"title":494,"path":495,"taxonomies":496,"post_date_gmt":500,"meta":501},2813,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Freussir-identite-sonore\u002F","Réussir votre identité sonore : nos cinq conseils","\u002Ffr\u002Finsight\u002Freussir-identite-sonore\u002F",{"insight_category":497,"translation_priority":499},[498,468,69],69,[57],"2026-09-02 12:31:10",{"cover":502,"sector":518},{"ID":503,"id":503,"title":504,"filename":505,"filesize":506,"url":507,"link":508,"alt":494,"author":80,"description":7,"caption":7,"name":509,"status":82,"uploaded_to":492,"date":510,"modified":511,"menu_order":13,"mime_type":343,"type":86,"subtype":344,"icon":88,"width":149,"height":150,"sizes":512},3306,"Conversation élégante dans un hall baigné de lumière","Conversation-élégante-dans-un-hall-baigné-de-lumière.png",2401508,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière.png","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Freussir-identite-sonore\u002Fconversation-elegante-dans-un-hall-baigne-de-lumiere\u002F","conversation-elegante-dans-un-hall-baigne-de-lumiere","2026-10-15 11:32:49","2026-10-15 11:33:15",{"thumbnail":513,"thumbnail-width":93,"thumbnail-height":94,"medium":507,"medium-width":95,"medium-height":96,"medium_large":507,"medium_large-width":97,"medium_large-height":153,"large":507,"large-width":99,"large-height":154,"1536x1536":507,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":507,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":507,"default-xlarge-width":149,"default-xlarge-height":150,"default-large":514,"default-large-width":109,"default-large-height":428,"default-medium":515,"default-medium-width":112,"default-medium-height":113,"default-small":516,"default-small-width":115,"default-small-height":116,"default-xsmall":517,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière-350x233.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière-1400x934.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière-1100x734.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière-800x534.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FConversation-élégante-dans-un-hall-baigné-de-lumière-500x333.png",[125,121,122,123,124,402],{"id":520,"link":521,"title":522,"path":523,"taxonomies":524,"post_date_gmt":529,"meta":530},2761,"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002F","Design sonore : levier stratégique pour une expérience client mémorable","\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002F",{"insight_category":525,"translation_priority":528},[526,527,69],70,71,[57],"2026-08-26 08:44:49",{"cover":531,"sector":553},{"ID":532,"id":532,"title":533,"filename":534,"filesize":535,"url":536,"link":537,"alt":538,"author":80,"description":7,"caption":7,"name":539,"status":82,"uploaded_to":520,"date":540,"modified":541,"menu_order":13,"mime_type":542,"type":86,"subtype":543,"icon":88,"width":149,"height":544,"sizes":545},2869,"kyara-bar","kyara_bar-min-scaled-e1788426131175.webp",63028,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-scaled-e1788426131175.webp","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002Fkyara_bar-min\u002F","Restaurant Kyara à Barcelone, où le design sonore renforce l’expérience client","kyara_bar-min","2026-09-03 09:01:29","2026-10-15 13:58:49","image\u002Fwebp","webp",1068,{"thumbnail":546,"thumbnail-width":93,"thumbnail-height":94,"medium":536,"medium-width":95,"medium-height":96,"medium_large":536,"medium_large-width":97,"medium_large-height":98,"large":536,"large-width":99,"large-height":100,"1536x1536":536,"1536x1536-width":101,"1536x1536-height":102,"2048x2048":536,"2048x2048-width":149,"2048x2048-height":544,"default-xlarge":547,"default-xlarge-width":106,"default-xlarge-height":548,"default-large":549,"default-large-width":109,"default-large-height":428,"default-medium":550,"default-medium-width":112,"default-medium-height":113,"default-small":551,"default-small-width":115,"default-small-height":116,"default-xsmall":552,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-350x233.webp","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-2000x1334.webp",1334,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-1400x934.webp","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-1100x734.webp","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-800x534.webp","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F08\u002Fkyara_bar-min-500x333.webp",[121,124,122,123,125,402],[555,645,733,832,923,1006,1099],{"ID":122,"post_author":5,"post_date":556,"post_date_gmt":556,"post_content":7,"post_title":557,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":558,"to_ping":7,"pinged":7,"post_modified":559,"post_modified_gmt":559,"post_content_filtered":7,"post_parent":13,"guid":560,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":122,"title":557,"slug":558,"type":561,"template":7,"link":562,"path":563,"lang":21,"ml":564,"featured_image":23,"meta":567,"taxonomies":639,"seo":641},"2021-05-10 11:40:27","Bien-être","bien-etre-musique-pour-etablissements-medicaux","2026-10-19 07:41:29","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fhealthcare\u002F","sector","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fbien-etre-musique-pour-etablissements-medicaux\u002F","\u002Ffr\u002Fsector\u002Fbien-etre-musique-pour-etablissements-medicaux\u002F",{"en_US":565,"fr_FR":563,"zh_CN":566},"\u002Fsector\u002Fhealthcare-music-for-medical-facilities\u002F","\u002Fzh-hans\u002Fsector\u002Fhealthcare\u002F",{"description":568,"cover_webgl":572,"key_figures":604,"quote":608,"content":611,"works_push":620,"references":626,"title":630,"items":631,"contact":638},{"text":569},{"left":570,"right":571},"\u003Cp>Selon les recherches, l’écoute quotidienne de musique a des effets positifs sur l’amélioration des fonctions cognitives, psychosociales, comportementales et motrices des patients. La musique modifie les schémas de la douleur, du stress ou des troubles. Agissant comme une distraction, la musique améliore l’état d’esprit des patients et contribue à réduire la perception de la douleur.\u003C\u002Fp>\n","\u003Cp>Pour les personnes en cours de rétablissement, la musique est un stimulant de l’esprit, un éveil émotionnel qui stimule la confiance, l’optimisme et la force.\u003C\u002Fp>\n\u003Cp>Une musique apaisante – dans une salle d’attente par exemple – peut modifier positivement la perception de l’attente et réduire l’anxiété des patients et de leurs proches.\u003C\u002Fp>\n",{"image":573,"text":603},{"ID":149,"id":149,"title":574,"filename":575,"filesize":576,"url":577,"link":578,"alt":579,"author":5,"description":7,"caption":7,"name":580,"status":82,"uploaded_to":122,"date":581,"modified":582,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":583,"height":382,"sizes":584},"motoki-tonn-hKfjjfVpVuA-unsplash","motoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967.jpg",1,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fbien-etre-musique-pour-etablissements-medicaux\u002Fmotoki-tonn-hkfjjfvpvua-unsplash-2\u002F","A women get immersed in music designed for healthcare","motoki-tonn-hkfjjfvpvua-unsplash-2","2021-05-10 19:43:59","2026-09-02 10:16:04",1893,{"thumbnail":585,"thumbnail-width":93,"thumbnail-height":93,"medium":586,"medium-width":587,"medium-height":95,"medium_large":588,"medium_large-width":97,"medium_large-height":589,"large":590,"large-width":591,"large-height":99,"1536x1536":592,"1536x1536-width":593,"1536x1536-height":101,"2048x2048":594,"2048x2048-width":595,"2048x2048-height":103,"default-xlarge":577,"default-xlarge-width":583,"default-xlarge-height":382,"default-large":596,"default-large-width":109,"default-large-height":583,"default-medium":597,"default-medium-width":112,"default-medium-height":598,"default-small":599,"default-small-width":115,"default-small-height":600,"default-xsmall":601,"default-xsmall-width":118,"default-xsmall-height":602},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-150x150.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-222x300.jpg",222,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-768x1039.jpg",1039,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-757x1024.jpg",757,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-1136x1536.jpg",1136,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-1514x2048.jpg",1514,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-1400x1893.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-1100x1488.jpg",1488,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-800x1082.jpg",1082,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmotoki-tonn-hKfjjfVpVuA-unsplash-scaled-e1623876365967-500x676.jpg",676,"La musique soigne l’âme et apporte du bien-être à la santé mentale et physique de vos patients.",{"title":7,"key_figures":605},[606],{"text":607},"Musique x Bien-Être —",{"text":609,"author":610,"author_description":7},"My heart has often been solaced and refreshed by music when sick and weary.","Martin Luther",{"title":612,"items":613},"La musique a des effets positifs sur :",[614,616,618],{"text":615,"content":7},"- L’état général des patients, l’humeur, les fonctions cognitives, psychosociales, comportementales et motrices ;",{"text":617,"content":7},"- La réduction de l’anxiété, de la douleur, du stress, de certains troubles et de la perception du temps d’attente ;\r\n",{"text":619,"content":7},"- L’éveil émotionnel, la confiance, l’optimisme et la force.",{"title":621,"works_push":622},"Clients",[623,624,625],592,608,614,{"text":627},{"left":628,"right":629},"\u003Cp>\u002F Brancatisano, O., Baird, A. and Thompson, W. F. (2020), ‘Why is music \u003Cstrong>therapeutic\u003C\u002Fstrong> for neurological disorders\u003Cem>? \u003C\u002Fem>\u003Cem>The Therapeutic Music Capacities Model\u003C\u002Fem>’, Neuroscience & Biobehavioral Reviews, Vol. 112, Page 600-615. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.neubiorev.2020.02.008\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.neubiorev.2020.02.008\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Henneghan, A. M., \u003Cem>et al\u003C\u002Fem>, ‘A randomized control trial of meditation compared to music listening to improve cognitive function for breast cancer survivors: Feasibility and acceptability’, \u003Cem>Complementary Therapies in Clinical Practice\u003C\u002Fem>, Volume 41. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.ctcp.2020.101228\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.ctcp.2020.101228\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Mishra, R\u003Cem>. et al\u003C\u002Fem>. (2021), ‘Role of Music Therapy in Traumatic Brain Injury: A Systematic Review and Meta-analysis’, World Neurosurgery, Vol. 146, Page 197-204. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.wneu.2020.10.130\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.wneu.2020.10.130\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>\u002F Mondanaro, J. F. \u003Cem>et al\u003C\u002Fem>. (2020), ‘The Effects of Clinical Music Therapy on Resiliency in Adults Undergoing Infusion: A Randomized, Controlled Trial’, \u003Cem>Journal of Pain and Symptom Management\u003C\u002Fem>. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jpainsymman.2020.10.032\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jpainsymman.2020.10.032\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>\u002F Latif, A. I. \u003Cem>et al\u003C\u002Fem>. (2020), ‘Effectiveness of music therapy in reducing the level of anxiety among cancer patients undergoing chemotherapy’, \u003Cem>Enfermería Clínica\u003C\u002Fem>, Volume 30, Supplement 2, Pages 304-307. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.enfcli.2019.10.022\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.enfcli.2019.10.022\u003C\u002Fa>]\u003C\u002Fp>\n","La musique a des effets positifs sur:",[632,634,636],{"text":633,"content":7},"L’amélioration de l’état général des patients, l’état d’esprit, le cognitif, le psychosocial, le comportement, les fonctions motrices\r\n",{"text":635,"content":7},"L’anxiété, la perception de la douleur, certaines formes de stress ou de troubles , la perception de l’attente dans une salle d’attente\r\n",{"text":637,"content":7},"Connue comme un éveil émotionnel, la musique stimule la confiance, l’optimisme et la force\r\n","Recevez votre ordonnance musicale.",{"translation_priority":640},[57],{"title":642,"description":643,"image":644,"noindex":23},"Musique pour le Bien-Être & Établissements Médicaux \u002F\u002F Bien-être - SPECTRE","SPECTRE fournit pour les établissements de santé de la musique qui apaise les esprits, aide à apporter du réconfort à la santé physique et mentale","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16182715\u002FHealthcare-FR.png",{"ID":402,"post_author":42,"post_date":646,"post_date_gmt":646,"post_content":7,"post_title":647,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":648,"to_ping":7,"pinged":7,"post_modified":649,"post_modified_gmt":649,"post_content_filtered":7,"post_parent":13,"guid":650,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":402,"title":647,"slug":648,"type":561,"template":7,"link":651,"path":652,"lang":21,"ml":653,"featured_image":23,"meta":656,"taxonomies":727,"seo":729},"2021-05-04 22:26:54","Média","media-publicite-audio","2026-10-19 07:53:25","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fmedia\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fmedia-publicite-audio\u002F","\u002Ffr\u002Fsector\u002Fmedia-publicite-audio\u002F",{"en_US":654,"fr_FR":652,"zh_CN":655},"\u002Fsector\u002Fmedia-programmatic-audio-advertising\u002F","\u002Fzh-hans\u002Fsector\u002Fmedia\u002F",{"title":657,"items":658,"contact":667,"cover_webgl":668,"key_figures":697,"description":701,"references":705,"quote":708,"content":711,"works_push":722},"En complément d’une campagne visuelle ou video, la publicité audio permet de:",[659,661,663,665],{"text":660,"content":7},"Augmenter la cible client et l’identification de potentiels prospects.",{"text":662,"content":7},"Optimiser les couts, et apporter de la flexibilité et universalité.",{"text":664,"content":7},"Permettre de s’adresser plus largement à vos prospects et clients et à une fréquence plus élevée.",{"text":666,"content":7},"Améliorer le ciblage client grâce au big data et avec des auditeurs moins occupé et donc plus concentré.","Contactez nous pour redonner vie à vos campagnes de communication audio.",{"image":669,"text":696},{"ID":90,"id":90,"title":670,"filename":671,"filesize":576,"url":672,"link":673,"alt":7,"author":5,"description":7,"caption":7,"name":674,"status":82,"uploaded_to":402,"date":675,"modified":675,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":676,"height":382,"sizes":677},"mark-cruz-w3-zaydSNRY-unsplash","mark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fmedia-publicite-audio\u002Fmark-cruz-w3-zaydsnry-unsplash-2\u002F","mark-cruz-w3-zaydsnry-unsplash-2","2021-05-10 19:51:50",1841,{"thumbnail":678,"thumbnail-width":93,"thumbnail-height":93,"medium":679,"medium-width":680,"medium-height":95,"medium_large":681,"medium_large-width":97,"medium_large-height":544,"large":682,"large-width":683,"large-height":99,"1536x1536":684,"1536x1536-width":685,"1536x1536-height":101,"2048x2048":686,"2048x2048-width":687,"2048x2048-height":103,"default-xlarge":672,"default-xlarge-width":676,"default-xlarge-height":382,"default-large":688,"default-large-width":109,"default-large-height":689,"default-medium":690,"default-medium-width":112,"default-medium-height":691,"default-small":692,"default-small-width":115,"default-small-height":693,"default-xsmall":694,"default-xsmall-width":118,"default-xsmall-height":695},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-150x150.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-216x300.jpg",216,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-768x1068.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-736x1024.jpg",736,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-1105x1536.jpg",1105,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-1473x2048.jpg",1473,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-1400x1947.jpg",1947,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-1100x1530.jpg",1530,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-800x1112.jpg",1112,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fmark-cruz-w3-zaydSNRY-unsplash-scaled-e1623876363315-500x695.jpg",695,"Transmettez votre message directement aux oreille de vos clients.",{"title":7,"key_figures":698},[699],{"text":700},"Musique x Média —",{"text":702},{"left":703,"right":704},"\u003Cp>Un message personnel, précis et non intrusif vous permets de vous adresser dans l’intimité de votre audience. Il est libéré des contraintes de temps, de lieu et d’occasion, tout en atteignant un auditeur très attentif et engagé. Contrairement à la vidéo, le contenu audio peut être perçu avec plus de concentration et moins de distraction.\u003C\u002Fp>\n","\u003Cp>Avec l’émergence et l’essor des plateformes de streaming musical, la publicité audio (programmatique) est en train de devenir le “must” du marketing omni-canal, ainsi qu’un puissant convertisseur\u002Fcatalyseur de clients et un booster commercial.\u003C\u002Fp>\n",{"text":706},{"left":707,"right":7},"\u003Cp>Mansoor Iqbal (2021), Spotify Usage and Revenue Statastics (2021). Business of Apps. Available on:  https:\u002F\u002Fwww.businessofapps.com\u002Fdata\u002Fspotify-statistics\u002F\u003C\u002Fp>\n",{"text":709,"author":710,"author_description":7},"Our ears lead our eyes to where the story lives.","Steven Spielberg",{"title":712,"items":713},"En complément d’une campagne visuelle ou video, la publicité audio permet de :",[714,716,718,720],{"text":715,"content":7},"- Développer la clientèle cible et identifier plus efficacement de nouvelles opportunités ;",{"text":717,"content":7},"- Réduire les coûts tout en offrant une solution universelle et adaptable ;",{"text":719,"content":7},"- Toucher votre audience (clients et prospects) à plus grande échelle et selon une fréquence accrue ;",{"text":721,"content":7},"Affiner le ciblage grâce au Big Data et capter l’attention d’auditeurs plus disponibles et concentrés.\r\n",{"title":621,"works_push":723},[724,725,726],618,596,598,{"translation_priority":728},[57],{"title":730,"description":731,"image":732,"noindex":23},"Publicité Audio & Créations Originales \u002F\u002F Média - SPECTRE","La publicité audio devient un incontournable du marketing omnicanal, considéré comme un puissant créateur de lien et un booster d'activité.","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16182945\u002Fmedia-FR.png",{"ID":123,"post_author":42,"post_date":734,"post_date_gmt":734,"post_content":7,"post_title":735,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":736,"to_ping":7,"pinged":7,"post_modified":737,"post_modified_gmt":737,"post_content_filtered":7,"post_parent":13,"guid":738,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":123,"title":735,"slug":736,"type":561,"template":7,"link":739,"path":740,"lang":21,"ml":741,"featured_image":23,"meta":744,"taxonomies":826,"seo":828},"2021-05-04 22:26:44","Bureaux","corporate-musique-au-bureau-entreprise-travail","2026-10-19 15:26:32","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fcorporate\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fcorporate-musique-au-bureau-entreprise-travail\u002F","\u002Ffr\u002Fsector\u002Fcorporate-musique-au-bureau-entreprise-travail\u002F",{"en_US":742,"fr_FR":740,"zh_CN":743},"\u002Fsector\u002Fcorporate-music-at-work-office-building\u002F","\u002Fzh-hans\u002Fsector\u002Fcorporate\u002F",{"description":745,"cover_webgl":749,"key_figures":775,"quote":779,"content":782,"works_push":797,"references":800,"title":783,"items":804,"contact":825},{"text":746},{"left":747,"right":748},"\u003Cp>Écouter de la musique pour favoriser la concentration et améliorer l’efficacité n’est pas un mythe, mais un fait scientifiquement confirmé. Des recherches ont prouvé que 90 % des travailleurs sont plus performants et que 88 % des employés produisent un travail plus précis lorsqu’ils écoutent de la musique. Tout en stimulant la libération de dopamine dans le centre de récompense du cerveau, la musique vous aide également à rester plus concentré.\u003C\u002Fp>\n","\u003Cp>Elle stimule l’imagination et la créativité, facilite le travail en équipe et favorise l’esprit de collaboration. Enfin, la musique est un excellent outil pour améliorer le bien-être de vos employés, qui est l’une des préoccupations les plus importantes dans l’environnement de travail actuel.\u003C\u002Fp>\n",{"image":750,"text":774},{"ID":751,"id":751,"title":752,"filename":753,"filesize":576,"url":754,"link":755,"alt":756,"author":5,"description":7,"caption":7,"name":757,"status":82,"uploaded_to":123,"date":758,"modified":759,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":382,"height":760,"sizes":761},1608,"toa-heftiba-FV3GConVSss-unsplash","toa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fcorporate-musique-au-bureau-entreprise-travail\u002Ftoa-heftiba-fv3gconvsss-unsplash-3-2\u002F","An office turned into a living place thanks to well designed music","toa-heftiba-fv3gconvsss-unsplash-3-2","2021-05-10 19:53:52","2026-09-02 10:20:17",1707,{"thumbnail":762,"thumbnail-width":93,"thumbnail-height":93,"medium":763,"medium-width":95,"medium-height":96,"medium_large":764,"medium_large-width":97,"medium_large-height":153,"large":765,"large-width":99,"large-height":154,"1536x1536":766,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":767,"2048x2048-width":103,"2048x2048-height":768,"default-xlarge":769,"default-xlarge-width":106,"default-xlarge-height":548,"default-large":770,"default-large-width":109,"default-large-height":428,"default-medium":771,"default-medium-width":112,"default-medium-height":160,"default-small":772,"default-small-width":115,"default-small-height":162,"default-xsmall":773,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-150x150.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-300x200.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-768x512.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-1024x683.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-1536x1024.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-2048x1366.jpg",1366,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-2000x1334.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-1400x934.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftoa-heftiba-FV3GConVSss-unsplash-scaled-e1623876359801-500x333.jpg","Favoriser le travail sur place ou à distance avec un maximum d’efficacité, de créativité et de satisfaction des employés.",{"title":7,"key_figures":776},[777],{"text":778},"Musique x Bureaux —",{"text":780,"author":781,"author_description":7},"First you need to speak to the heart, and the intellect will follow.","Hans Zimmer",{"title":783,"items":784},"La musique au travail ou lors du télétravail aide les employés à :",[785,787,789,791,793,795],{"text":786,"content":7},"- Améliorer la performance et la précision ;",{"text":788,"content":7},"- Réduire le stress ;",{"text":790,"content":7},"- Renforcer la concentration ;\r\n",{"text":792,"content":7},"- Stimuler la créativité, la motivation et le bonheur ;\r\n\r\n",{"text":794,"content":7},"- Favoriser le travail d’équipe et la collaboration ;",{"text":796,"content":7},"- Accroître le bien-être général et la satisfaction.",{"title":621,"works_push":798},[799,624,623],594,{"text":801},{"left":802,"right":803},"\u003Cp>\u002F SACEM (2018), ‘Qualité de vie au travail : quand la musique est bonne’, [Available on : \u003Ca href=\"https:\u002F\u002Fbusiness.lesechos.fr\u002Fdirections-ressources-humaines\u002Fpartenaire\u002Fpartenaire-2284-qualite-de-vie-au-travail-quand-la-musique-est-bonne-331302.php\">https:\u002F\u002Fbusiness.lesechos.fr\u002Fdirections-ressources-humaines\u002Fpartenaire\u002Fpartenaire-2284-qualite-de-vie-au-travail-quand-la-musique-est-bonne-331302.php\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Carter, E. (2019), ‘Whistle While You Work: Impact of Music on Productivity’, [Available on: \u003Ca href=\"https:\u002F\u002Fwww.webfx.com\u002Fblog\u002Finternet\u002Fmusic-productivity-infographic\u002F\">https:\u002F\u002Fwww.webfx.com\u002Fblog\u002Finternet\u002Fmusic-productivity-infographic\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Shooley, S. (2019), ‘Music and Its Effect on Productivity’, [Available on: \u003Ca href=\"https:\u002F\u002Fwww.businessnewsdaily.com\u002F11294-music-effect-on-productivity.html\">https:\u002F\u002Fwww.businessnewsdaily.com\u002F11294-music-effect-on-productivity.html\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>Lindzon, J. (2018), ‘This is what kind of music you should listen to at work to be more productive’, [Available on: \u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F90275754\u002Fthis-is-what-kind-of-music-you-should-listen-to-at-work-to-be-more-productive\">https:\u002F\u002Fwww.fastcompany.com\u002F90275754\u002Fthis-is-what-kind-of-music-you-should-listen-to-at-work-to-be-more-productive\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Landay, K. (2019), ‘Whistle while you work? A review of the effects of music in the workplace’, \u003Cem>Human Resource Management Review\u003C\u002Fem>, Vol.29, Issue 3, Pages 371-385, [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.hrmr.2018.06.003\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.hrmr.2018.06.003\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Das, P., Gupta, S. and Neogi, B. (2020), ‘Measurement of effect of music on human brain and consequent impact on attentiveness and concentration during reading’, \u003Cem>Procedia Computer Science\u003C\u002Fem>, Vol. 172, Pages 1033-1038, [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.procs.2020.05.151\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.procs.2020.05.151\u003C\u002Fa>]\u003C\u002Fp>\n",[805,807,809,811,813,815,817,819,821,823],{"text":806,"content":7},"augmenter leurs performances",{"text":808,"content":7},"produire un travail plus précis",{"text":810,"content":7},"réduire leur niveau de stress",{"text":812,"content":7},"favoriser le bonheur et la satisfaction",{"text":814,"content":7},"les rendre plus concentrés",{"text":816,"content":7},"stimuler leur imagination et leur créativité",{"text":818,"content":7},"accroître leur motivation",{"text":820,"content":7},"faciliter le travail en équipe",{"text":822,"content":7},"promouvoir un esprit de collaboration",{"text":824,"content":7},"améliorer leur bien-être général","Boostez le bien être et la productivité de vos employés au travail.",{"translation_priority":827},[57],{"title":829,"description":830,"image":831,"noindex":23},"Musique au Bureau - Performance & Bien-être \u002F\u002F Bureaux - SPECTRE","SPECTRE propose de la musique au bureau qui stimule la vie professionnelle sur place et à distance avec un maximum d'efficacité et de créativité","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16183619\u002FCorpo-FR.png",{"ID":121,"post_author":42,"post_date":833,"post_date_gmt":833,"post_content":7,"post_title":834,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":835,"to_ping":7,"pinged":7,"post_modified":836,"post_modified_gmt":836,"post_content_filtered":7,"post_parent":13,"guid":837,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":121,"title":834,"slug":835,"type":561,"template":7,"link":838,"path":839,"lang":21,"ml":840,"featured_image":23,"meta":843,"taxonomies":917,"seo":919},"2021-05-04 22:26:37","Bars & Restaurants","identite-sonore-restaurant","2026-10-19 15:37:01","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Ffood-beverages\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-restaurant\u002F","\u002Ffr\u002Fsector\u002Fidentite-sonore-restaurant\u002F",{"en_US":841,"fr_FR":839,"zh_CN":842},"\u002Fsector\u002Ffood-beverages-restaurant-music-bar-music-lounge-music\u002F","\u002Fzh-hans\u002Fsector\u002Ffood-beverages\u002F",{"title":844,"items":845,"contact":858,"description":859,"cover_webgl":862,"key_figures":889,"references":893,"quote":897,"content":900,"works_push":912},"Jouer le bon genre musical, la bonne énergie, au bon niveau sonore  dans un bar ou un restaurant est un outil puissant pour :",[846,848,850,852,854,856],{"text":847,"content":7},"définir l’identité du lieu",{"text":849,"content":7},"améliorer l’humeur et l’ambiance avec une sincérité totale et un impact maximal",{"text":851,"content":7},"personnaliser et favoriser les expériences humaines positives et agréables",{"text":853,"content":7},"engager d’avantage vos clients dès qu’ils entrent dans le lieu",{"text":855,"content":7},"être un véritable différenciateur d’expérience",{"text":857,"content":7},"encouragez vos clients à passer plus de temps, à consommer davantage et à revenir","Créez votre propre recette musicale",{"text":860},{"left":861,"right":7},"\u003Cp>L’\u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fidentite-sonore-sur-mesure\u002F\" target=\"_blank\" rel=\"noopener\">identité sonore\u003C\u002Fa> d’un restaurant, d’un café ou d’un bar est un levier stratégique indispensable pour marquer les esprits et façonner l’expérience client. Bien plus qu’un simple fond sonore, la musique d’ambiance façonne l’atmosphère globale de votre lieu d’accueil et participe pleinement à l’expérience vécue en salle comme en cuisine. C’est un outil précieux qui renforce l’image de marque et s’appuie sur la \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002F\" target=\"_blank\" rel=\"noopener\">complémentarité entre identités visuelle et sonore\u003C\u002Fa> pour créer un véritable effet sur les émotions des convives dès leur arrivée.\u003C\u002Fp>\n",{"image":863,"text":888},{"ID":864,"id":864,"title":865,"filename":866,"filesize":576,"url":867,"link":868,"alt":869,"author":5,"description":7,"caption":7,"name":870,"status":82,"uploaded_to":121,"date":871,"modified":872,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":873,"height":382,"sizes":874},1883,"alex-motoc-kVUneXtMdkE-unsplash","alex-motoc-kVUneXtMdkE-unsplash-scaled-e1624268372359.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-scaled-e1624268372359.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-restaurant\u002Falex-motoc-kvunextmdke-unsplash-2\u002F","Music for Food & Beverages - SPECTRE Sectors we help","alex-motoc-kvunextmdke-unsplash-2","2021-06-21 09:38:11","2021-06-21 09:38:58",1920,{"thumbnail":875,"thumbnail-width":876,"thumbnail-height":93,"medium":867,"medium-width":877,"medium-height":95,"medium_large":867,"medium_large-width":97,"medium_large-height":99,"large":867,"large-width":97,"large-height":99,"1536x1536":867,"1536x1536-width":878,"1536x1536-height":101,"2048x2048":867,"2048x2048-width":101,"2048x2048-height":103,"default-xlarge":879,"default-xlarge-width":106,"default-xlarge-height":880,"default-large":881,"default-large-width":109,"default-large-height":882,"default-medium":883,"default-medium-width":112,"default-medium-height":884,"default-small":885,"default-small-width":115,"default-small-height":150,"default-xsmall":886,"default-xsmall-width":118,"default-xsmall-height":887},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-263x350.jpg",113,225,1152,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-2000x2667.jpg",2667,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-1400x1867.jpg",1867,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-1100x1467.jpg",1467,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-800x1067.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Falex-motoc-kVUneXtMdkE-unsplash-500x667.jpg",667,"Vectrice d’émotions intenses et mémorables, la musique d’ambiance transcende chaque moment. Lorsqu’elle est sculptée avec soin, elle s’impose comme l’un de vos outils de communication les plus efficaces tout en se transformant en un véritable levier financier.\r\n",{"title":7,"key_figures":890},[891],{"text":892},"Musique x Bars & Restaurants —",{"text":894},{"left":895,"right":896},"\u003Cp>Stroebele, N., De Castro, J.M. (2006), ‘Listening to music while eating is related to increases in people’s food intake and meal duration’, \u003Cem>Appetite\u003C\u002Fem>, Volume 47, Issue 3, Pages 285-289. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2006.04.001\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2006.04.001\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Kantono, K., \u003Cem>et al\u003C\u002Fem>. (2016), ‘Listening to music can influence hedonic and sensory perceptions of gelati’, \u003Cem>Appetite\u003C\u002Fem>, Volume 100, Pages 244-255. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.02.143\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.02.143\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Carvalho, F. R., \u003Cem>et al\u003C\u002Fem>. (2017), ‘“Smooth operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate’, \u003Cem>Appetite\u003C\u002Fem>, Volume 108, Pages 383-390. [Available on : \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.10.026\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2016.10.026\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Han, W., Xi, L., Pongtornphurt, Y.(2020), ‘Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions’, \u003Cem>Journal of Hospitality and Tourism Management\u003C\u002Fem>, Volume 43, Pages 71-79. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jhtm.2020.02.007\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jhtm.2020.02.007\u003C\u002Fa>.]\u003C\u002Fp>\n","\u003Cp>North, A. C., Shilcock, A. and Hargreaves, D. J. (2003), ‘The Effect of Musical Style on Restaurant Customers’ Spending’, \u003Cem>Environment and Behavior\u003C\u002Fem>, 35(5), pp. 712–718. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1177%2F0013916503254749\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1177\u002F0013916503254749\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Mathiesen, S. L., Mielby, L. A., Byrne, D. V., Wang, Q. J. (2020), ‘Music to eat by: A systematic investigation of the relative importance of tempo and articulation on eating time’, \u003Cem>Appetite\u003C\u002Fem>, Volume 155, 104801. [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2020.104801\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.appet.2020.104801\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Alamir, M. A. and Hansen K. (2021), ‘The effect of type and level of background noise on food liking: A laboratory non-focused listening test’, \u003Cem>Applied Acoustics\u003C\u002Fem>, Volume 172, 107600.\u003C\u002Fp>\n\u003Cp>[Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.apacoust.2020.107600\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.apacoust.2020.107600\u003C\u002Fa>.]\u003C\u002Fp>\n",{"text":898,"author":899,"author_description":7},"The true beauty of music is that it connects people.","Roy Ayers",{"title":901,"items":902},"Accorder la musique d’ambiance et l’identité sonore de votre restaurant au standing de votre table",[903,906,909],{"text":904,"content":905},"La musique aide à définir l’identité du lieu et à renforcer l’authenticité du concept d’un restaurant, d’un café ou d’un bar","\u003Cp>Le travail d’un designer sonore et la création d’une \u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002F\" target=\"_blank\" rel=\"noopener\">stratégie musicale de marque\u003C\u002Fa> sur mesure permettent d’adapter les ambiances à l’ADN de votre établissement. Que vous exploitiez une brasserie ou un bar moderne, diffuser une programmation personnalisée valorise vos temps forts\u003Cspan style=\"font-weight: 400;\">. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Découvrez nos \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Freussir-identite-sonore\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">conseils pour réussir votre identité sonore\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",{"text":907,"content":908},"La musique est un véritable différenciateur d’expérience\r\n","\u003Cp>Optimiser la musique d’ambiance est essentiel pour transformer un repas en une véritable expérience culinaire et émotionnelle. En abandonnant les playlists génériques et les radios impersonnelles au profit d’une programmation musicale de haute qualité, vous faites du son un pilier de l’art de la table. De la trattoria italienne à un restaurant gastronomique français, jusqu’à un bar branché de Dubaï, la musique invite vos convives au voyage. Les neurosciences confirment d’ailleurs l’impact majeur de l’acoustique et des choix sonores sur notre perception gustative : le son nuance et sublime directement l’expérience dans l’assiette. C’est ainsi que le soin apporté au \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002F\" target=\"_blank\" rel=\"noopener\">design sonore façonne une expérience client\u003C\u002Fa> multisensorielle inoubliable.\u003C\u002Fp>\n",{"text":910,"content":911},"La musique encourage vos clients à passer plus de temps sur place, à consommer davantage et à revenir\r\n","\u003Cp>Pour tout professionnel de la restauration, le choix de la musique d’ambiance d’un restaurant est un levier de performance. Une harmonie sensorielle incitera les clients à prolonger leur présence et à multiplier leurs commandes à table ou au bar. Un système bien pensé réduit le bruit ambiant et la nuisance sonore, préservant ainsi la santé de vos employés et le confort de vos convives. En suivant nos conseils pour adapter les ambiances au tempo du service, vous donnez une vraie raison à vos clients de revenir.\u003C\u002Fp>\n\u003Cp>SPECTRE accompagne les professionnels de la restauration et des boissons à travers des services sur mesure, une création artistique dédiée et un conseil expert pour sublimer chaque aspect de leur design acoustique. Les solutions que nous proposons répondent à chaque enjeu du secteur.\u003C\u002Fp>\n\u003Cp>Parfaitement alignée sur les exigences de votre clientèle, nous offrons une ambiance musicale personnalisée et une identité sonore qui valorise et affine le positionnement de votre \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fidentite-sonore-image-marque-luxe\u002F\" target=\"_blank\" rel=\"noopener\">marque de luxe\u003C\u002Fa>.\u003C\u002Fp>\n",{"title":621,"works_push":913},[914,915,916],602,610,604,{"translation_priority":918},[57],{"title":920,"description":921,"image":922,"noindex":23},"Façonner l'identité sonore d’un restaurant \u002F\u002F SPECTRE","Découvrez comment la musique d'ambiance et l'identité sonore subliment l'expérience client et boostent la rentabilité de votre restaurant.","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16183753\u002FFB-FR.png",{"ID":126,"post_author":42,"post_date":924,"post_date_gmt":924,"post_content":7,"post_title":925,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":926,"to_ping":7,"pinged":7,"post_modified":927,"post_modified_gmt":927,"post_content_filtered":7,"post_parent":13,"guid":928,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":126,"title":925,"slug":926,"type":561,"template":7,"link":929,"path":930,"lang":21,"ml":931,"featured_image":23,"meta":934,"taxonomies":1000,"seo":1002},"2021-05-04 22:26:15","Spas","identite-sonore-spa","2026-10-19 15:09:19","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fspa\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-spa\u002F","\u002Ffr\u002Fsector\u002Fidentite-sonore-spa\u002F",{"en_US":932,"fr_FR":930,"zh_CN":933},"\u002Fsector\u002Fspa-music\u002F","\u002Fzh-hans\u002Fsector\u002Fspa\u002F",{"title":935,"items":936,"contact":949,"cover_webgl":950,"key_figures":969,"description":973,"references":975,"quote":979,"content":982,"works_push":997},"La musique aide à :",[937,939,941,943,945,947],{"text":938,"content":7},"éveiller des sentiments de bonheur",{"text":940,"content":7},"remonter le moral",{"text":942,"content":7},"retrouver confiance en soi",{"text":944,"content":7},"réduire le niveau de stress et d’anxiété",{"text":946,"content":7},"créer un environnement relaxant et rassurant",{"text":948,"content":7},"induire un état de méditation, d’introspection et une meilleure harmonie spirituelle ","Contactez SPECTRE pour créer votre cure musicale personnalisée.",{"image":951,"text":968},{"ID":952,"id":952,"title":953,"filename":954,"filesize":576,"url":955,"link":956,"alt":957,"author":5,"description":7,"caption":7,"name":958,"status":82,"uploaded_to":126,"date":959,"modified":960,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":382,"height":760,"sizes":961},990,"engin-akyurt-SMwCQZWayj0-unsplash","engin-akyurt-SMwCQZWayj0-unsplash-scaled-e1623870471248.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-scaled-e1623870471248.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-spa\u002Fengin-akyurt-smwcqzwayj0-unsplash-2\u002F","Music for SPA: SPA Music, Music for Relaxing Treatments - SPECTRE Sectors We Serve","engin-akyurt-smwcqzwayj0-unsplash-2","2021-05-25 08:20:46","2026-09-02 10:17:08",{"thumbnail":962,"thumbnail-width":93,"thumbnail-height":94,"medium":955,"medium-width":95,"medium-height":96,"medium_large":955,"medium_large-width":97,"medium_large-height":153,"large":955,"large-width":99,"large-height":154,"1536x1536":955,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":955,"2048x2048-width":103,"2048x2048-height":768,"default-xlarge":963,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":964,"default-large-width":109,"default-large-height":158,"default-medium":965,"default-medium-width":112,"default-medium-height":160,"default-small":966,"default-small-width":115,"default-small-height":162,"default-xsmall":967,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fengin-akyurt-SMwCQZWayj0-unsplash-500x333.jpg","Associer judicieusement les soins de spa à une programmation musicale adaptée génère des vertus relaxantes, apaisantes et régénératrices à la fois immédiates et durables pour l’organisme et l’esprit. En agissant sur la chimie cérébrale et la régulation des émotions, la musique modèle positivement l’humeur et le comportement, favorisant une sérénité profonde.\r\n\r\nEn instaurant un cadre rassurant et apaisant, elle stimule le sentiment de bonheur, détend le système nerveux et atténue le stress ainsi que l’anxiété. Ce climat d’harmonie favorise tout naturellement l’élévation du moral, le regain de confiance et l’accès à un état de méditation et d’introspection.",{"title":7,"key_figures":970},[971],{"text":972},"Musique x Spa —",{"text":974},{"left":7,"right":7},{"text":976},{"left":977,"right":978},"\u003Cp>\u002F Spak, D. & Card, E. (2019), ‘Music, Movement, and Mind: Use of Drumming to Improve Strength, Balance, Proprioception, Stamina, Coordination, and Emotional Status in a 12-Year-Old With Agenesis of the Corpus Callosum: A Case Study’, \u003Cem>Journal of Holistic Nursing\u003C\u002Fem>, 38.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F335525853_Music_Movement_and_Mind_Use_of_Drumming_to_Improve_Strength_Balance_Proprioception_Stamina_Coordination_and_Emotional_Status_in_a_12-Year-Old_With_Agenesis_of_the_Corpus_Callosum_A_Case_Study\">https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F335525853_Music_Movement_and_Mind_Use_of_Drumming_to_Improve_Strength_Balance_Proprioception_Stamina_Coordination_and_Emotional_Status_in_a_12-Year-Old_With_Agenesis_of_the_Corpus_Callosum_A_Case_Study\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u002F Karageorghis, C. I. (2016), Applying Music in Expertise and Sport. Edited by Human Kinetics.\u003C\u002Fp>\n","\u003Cp>\u002F Kapingst, A. (2010), ‘Effect of music components on exercise’, \u003Cem>Journal of Cardiopulmonary Rehabilitation\u003C\u002Fem>, 30, 272.\u003C\u002Fp>\n\u003Cp>\u002F Foster, C. and Pocari, J., ‘ACE-sponsored Research: Exploring the Effects of Music on Exercise Intensity’, \u003Cem>ACE\u003C\u002Fem>. [Available on: https:\u002F\u002Fwww.acefitness.org\u002Fcertifiednewsarticle\u002F805\u002Face-sponsored-research-exploring-the-effects-of-music-on-exercise-intensity\u002F]\u003C\u002Fp>\n",{"text":980,"author":981,"author_description":7},"Music acts like a magic key, to which the most tightly closed heart opens.","Maria Von Trapp",{"title":983,"items":984},"Harmonisez la musique aux soins de votre spa pour améliorer le bien-être de vos clients.",[985,988,991,994],{"text":986,"content":987},"Créez une atmosphère apaisante dans vos spas ","\u003Cp>La musique d’ambiance n’est pas un simple fond sonore dans un spa ou un institut de bien-être ; elle est un élément thérapeutique à part entière qui participe activement au processus de relaxation et de soin. En favorisant une déconnexion immédiate, elle prépare le corps et l’esprit des clients à lâcher prise dès qu’ils franchissent le seuil de l’établissement. Elle constitue une véritable invitation au voyage sensoriel, indispensable pour sublimer l’\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002F\" target=\"_blank\" rel=\"noopener\">expérience client\u003C\u002Fa> globale.\u003C\u002Fp>\n",{"text":989,"content":990},"Concevez une signature sonore unique pour votre expérience de bien-être","\u003Cp>Chaque spa possède une identité propre, qu’il s’agisse d’un refuge urbain, d’un centre thermal ou d’un espace de soins holistiques. Une \u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002F\">stratégie musicale de marque\u003C\u002Fa> sur mesure permet de matérialiser cette promesse et de renforcer l’authenticité de votre concept. En évitant les playlists génériques au profit d’un design sonore unique, valorisant la \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002F\" target=\"_blank\" rel=\"noopener\">complémentarité entre identités visuelle et sonore\u003C\u002Fa>, vous affirmez votre signature et plongez vos clients dans un univers singulier, cohérent avec vos valeurs et votre architecture.\u003C\u002Fp>\n",{"text":992,"content":993},"Sublimez votre expérience client grâce à une immersion sensorielle \r\n","\u003Cp>Dans le secteur du bien-être, l’immersion sensorielle fait toute la différence. Une \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Fidentite-sonore-sur-mesure\u002F\">identité sonore\u003C\u002Fa> réfléchie permet d’améliorer instantanément l’humeur et d’apaiser les tensions quotidiennes avec une sincérité totale et un impact maximal. En personnalisant les ambiances sonores selon les espaces (accueil, cabine, tisanerie) et les soins, vous favorisez les expériences humaines positives, rassurez vos clients et les engagez pleinement dans leur parcours de soin dès leur entrée dans l’établissement.\u003C\u002Fp>\n",{"text":995,"content":996},"Un environnement serein propice à la détente et au lâcher-prise\r\n","\u003Cp>Une programmation musicale fluide et harmonieuse aide vos clients à perdre la notion du temps, les encourageant à prolonger cette parenthèse de détente et à découvrir d’autres services ou produits en boutique. Appliquer des \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Freussir-identite-sonore\u002F\">conseils pour réussir son identité sonore\u003C\u002Fa> permet de créer une atmosphère sonore sereine et maîtrisée ayant un impact direct sur l’environnement de travail : elle réduit le stress professionnel des praticiens, améliore leur concentration, leur productivité et leurs performances, garantissant ainsi une qualité de service et de soin toujours optimale.\u003C\u002Fp>\n\u003Cp>Afin de répondre précisément aux enjeux des spas et des centres de bien-être, SPECTRE met son expertise en design musical au service des professionnels grâce à un conseil sur mesure et une création artistique dédiée. Nous concevons des contenus sonores exclusifs pour façonner un univers audio d’exception.\u003C\u002Fp>\n",{"title":621,"works_push":998},[623,999,625],616,{"translation_priority":1001},[57],{"title":1003,"description":1004,"image":1005,"noindex":23},"Façonner l'identité sonore d’un spa \u002F\u002F SPECTRE","Créez une identité sonore sur mesure et une musique d'ambiance adaptée pour vos soins de spa afin de détendre vos clients.","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16183953\u002FSPA-FR.png",{"ID":125,"post_author":42,"post_date":1007,"post_date_gmt":1007,"post_content":7,"post_title":1008,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":1009,"to_ping":7,"pinged":7,"post_modified":1010,"post_modified_gmt":1010,"post_content_filtered":7,"post_parent":13,"guid":1011,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":125,"title":1008,"slug":1009,"type":561,"template":7,"link":1012,"path":1013,"lang":21,"ml":1014,"featured_image":23,"meta":1017,"taxonomies":1093,"seo":1095},"2021-05-04 22:26:09","Retail","retail-musique-magasin-musique","2026-10-19 07:33:40","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fretail\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fretail-musique-magasin-musique\u002F","\u002Ffr\u002Fsector\u002Fretail-musique-magasin-musique\u002F",{"en_US":1015,"fr_FR":1013,"zh_CN":1016},"\u002Fsector\u002Fretail-music-store-music\u002F","\u002Fzh-hans\u002Fsector\u002Fretail\u002F",{"description":1018,"cover_webgl":1022,"key_figures":1055,"quote":1059,"content":1062,"works_push":1075,"references":1077,"title":1063,"items":1081,"contact":1092},{"text":1019},{"left":1020,"right":1021},"\u003Cp>Jouer de la bonne musique n’est pas seulement un élément de fond de vos prestations en boutique, mais un attribut clé d’une expérience de vente. Il s’agit d’un repère émotionnel efficace de l’image de votre marque visant à mettre en valeur sa véritable personnalité. La musique joue incontestablement le rôle de différenciateur entre votre marque vs vos concurrents et la croissance du e-commerce.\u003C\u002Fp>\n","\u003Cp>La bonne musique peut avoir un impact positif sur les émotions et l’humeur des clients, l’ambiance globale du magasin, le temps d’achat, la perception des produits, le comportement d’achat et le bien-être des employés.\u003C\u002Fp>\n",{"image":1023,"text":1054},{"ID":1024,"id":1024,"title":1025,"filename":1026,"filesize":576,"url":1027,"link":1028,"alt":7,"author":5,"description":7,"caption":7,"name":1029,"status":82,"uploaded_to":125,"date":1030,"modified":1030,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":382,"height":1031,"sizes":1032},1626,"heidi-fin-2TLREZi7BUg-unsplash","heidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fretail-musique-magasin-musique\u002Fheidi-fin-2tlrezi7bug-unsplash-3\u002F","heidi-fin-2tlrezi7bug-unsplash-3","2021-05-10 17:40:43",1660,{"thumbnail":1033,"thumbnail-width":93,"thumbnail-height":93,"medium":1034,"medium-width":95,"medium-height":1035,"medium_large":1036,"medium_large-width":97,"medium_large-height":1037,"large":1038,"large-width":99,"large-height":1039,"1536x1536":1040,"1536x1536-width":101,"1536x1536-height":1041,"2048x2048":1042,"2048x2048-width":103,"2048x2048-height":1043,"default-xlarge":1044,"default-xlarge-width":106,"default-xlarge-height":1045,"default-large":1046,"default-large-width":109,"default-large-height":1047,"default-medium":1048,"default-medium-width":112,"default-medium-height":1049,"default-small":1050,"default-small-width":115,"default-small-height":1051,"default-xsmall":1052,"default-xsmall-width":118,"default-xsmall-height":1053},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-150x150.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-300x195.jpg",195,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-768x498.jpg",498,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-1024x664.jpg",664,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-1536x996.jpg",996,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-2048x1328.jpg",1328,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-2000x1297.jpg",1297,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-1400x908.jpg",908,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-1100x713.jpg",713,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-800x519.jpg",519,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701-500x324.jpg",324,"Créez une expérience de vente complète, unique et mémorable grâce à la musique.",{"title":7,"key_figures":1056},[1057],{"text":1058},"Musique x Retail —",{"text":1060,"author":1061,"author_description":7},"Where words fail, music speaks.","Hans Christian Andersen",{"title":1063,"items":1064},"La bonne musique peut avoir un impact positif sur :",[1065,1067,1069,1071,1073],{"text":1066,"content":7},"- L’humeur et les émotions des clients ;",{"text":1068,"content":7},"- L’ambiance globale du magasin ;",{"text":1070,"content":7},"- La durée de visite du client ;",{"text":1072,"content":7},"- La perception des produits ;",{"text":1074,"content":7},"- Le comportement d’achat et le bien-être des employés.",{"title":621,"works_push":1076},[999,623,726],{"text":1078},{"left":1079,"right":1080},"\u003Cp>\u002F Knoeferle, K. M., Paus, V. C. and Vossen, A. (2017), ‘An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending’, \u003Cem>Journal of Retailing\u003C\u002Fem>, Vol. 93, Issue 4, [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Areni, C. S. and Kim, D. (1993), ‘The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store’, \u003Cem>Advances in Consumer Research,\u003C\u002Fem> Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : \u003Cem>Association for Consumer Research\u003C\u002Fem>, Pages: 336-340. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\">https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Why is Music So Important to Retail Business? [Available on : \u003Ca href=\"https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\">https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F 7 reasons why you should play music in your store. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\">https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>\u002F The Subliminal Influence of Ambient Music on Shoppers. [Available on : \u003Ca href=\"https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\">https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Music Genres That Increase In-Store Sales When Played. [Available on: \u003Ca href=\"https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\">https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Möller, J. and Herm, S. (2013), ‘Shaping retail brand personality perceptions by bodily experiences’, \u003Cem>Journal of Retailing\u003C\u002Fem>, 89, pp. 438–446.\u003C\u002Fp>\n\u003Cp>\u002F Soh, K. L., Jayaraman, K., Choo, L. P. and Kiumarsi, S. (2015), ‘The Impact of Background Music On The Duration Of Consumer Stay At Stores: An Empirical Study In Malaysia’, \u003Cem>International Journal of Business and Society, \u003C\u002Fem>Vol. 16, No. 2.\u003C\u002Fp>\n",[1082,1084,1086,1088,1090],{"text":1083,"content":7},"l’humeur et les émotions des clients\r\n",{"text":1085,"content":7},"l’ambiance globale du magasin",{"text":1087,"content":7},"le temps d’achat",{"text":1089,"content":7},"la perception des produits",{"text":1091,"content":7},"le comportement d’achat et le bien-être des employés","Prenez contact avec SPECTRE pour choisir la musique qui servira le mieux votre marque.",{"translation_priority":1094},[57],{"title":1096,"description":1097,"image":1098,"noindex":23},"Musique Magasin & Marketing Sensoriel \u002F\u002F Retail - SPECTRE","SPECTRE crée une identité sonore sur mesure & une musique pour votre magasin qui traduit avec précision l'identité, l'esprit et l'histoire de votre marque.","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16184332\u002FRetail-FR.png",{"ID":124,"post_author":42,"post_date":1100,"post_date_gmt":1100,"post_content":7,"post_title":1101,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":1102,"to_ping":7,"pinged":7,"post_modified":1103,"post_modified_gmt":1103,"post_content_filtered":7,"post_parent":13,"guid":1104,"menu_order":13,"post_type":561,"post_mime_type":7,"comment_count":16,"filter":17,"id":124,"title":1101,"slug":1102,"type":561,"template":7,"link":1105,"path":1106,"lang":21,"ml":1107,"featured_image":23,"meta":1110,"taxonomies":1174,"seo":1176},"2021-05-04 22:25:55","Hôtels & Resorts","identite-sonore-hotel","2026-10-19 15:21:12","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fhotels-resorts\u002F","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-hotel\u002F","\u002Ffr\u002Fsector\u002Fidentite-sonore-hotel\u002F",{"en_US":1108,"fr_FR":1106,"zh_CN":1109},"\u002Fsector\u002Fhotels-resorts-music\u002F","\u002Fzh-hans\u002Fsector\u002Fhotels-resorts\u002F",{"title":1111,"items":1112,"contact":1119,"cover_webgl":1120,"key_figures":1146,"description":1150,"references":1153,"quote":1157,"content":1160,"works_push":1171},"Une musique bien adaptée donne aux hôtels un outil supplémentaire pour :",[1113,1115,1117],{"text":1114,"content":7},"Façonner et renforcer l’expérience au sein des espaces",{"text":1116,"content":7},"créer un lien significatif et émotionnel",{"text":1118,"content":7},"respecter et valoriser un zoning spécifique","Réinventez l’expérience sonore au cœur de votre hôtel.",{"image":1121,"text":1145},{"ID":1122,"id":1122,"title":1123,"filename":1124,"filesize":576,"url":1125,"link":1126,"alt":1127,"author":5,"description":7,"caption":7,"name":1128,"status":82,"uploaded_to":124,"date":1129,"modified":1130,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":1131,"height":382,"sizes":1132},955,"siravit-phiwondee-MhPJdWYWbWI-unsplash","siravit-phiwondee-MhPJdWYWbWI-unsplash-scaled-e1623870458601.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-scaled-e1623870458601.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsector\u002Fidentite-sonore-hotel\u002Fsiravit-phiwondee-mhpjdwywbwi-unsplash-2\u002F","Music for Hotels, Music for Resorts - SPECTRE Sectors We Serve","siravit-phiwondee-mhpjdwywbwi-unsplash-2","2021-05-20 16:13:28","2026-09-15 13:23:30",1708,{"thumbnail":1133,"thumbnail-width":94,"thumbnail-height":93,"medium":1125,"medium-width":96,"medium-height":95,"medium_large":1125,"medium_large-width":97,"medium_large-height":1134,"large":1125,"large-width":154,"large-height":99,"1536x1536":1125,"1536x1536-width":102,"1536x1536-height":101,"2048x2048":1125,"2048x2048-width":768,"2048x2048-height":103,"default-xlarge":1135,"default-xlarge-width":106,"default-xlarge-height":1136,"default-large":1137,"default-large-width":109,"default-large-height":1138,"default-medium":1139,"default-medium-width":112,"default-medium-height":1140,"default-small":1141,"default-small-width":115,"default-small-height":1142,"default-xsmall":1143,"default-xsmall-width":118,"default-xsmall-height":1144},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-233x350.jpg",1151,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-2000x2998.jpg",2998,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-1400x2099.jpg",2099,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-1100x1649.jpg",1649,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-800x1199.jpg",1199,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fsiravit-phiwondee-MhPJdWYWbWI-unsplash-500x750.jpg",750,"Une sélection musicale adaptée permet de renforcer l’expérience client avec des énergies positives et de faire vivre des émotions aspirationnelles.",{"title":7,"key_figures":1147},[1148],{"text":1149},"Musique x Hôtels & Resorts — ",{"text":1151},{"left":1152,"right":7},"\u003Cp>Sublimez chaque escale : une musique d’ambiance pour hôtel méticuleusement orchestrée est un levier de \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fcommunication-sonore-valeurs-musique\u002F\" target=\"_blank\" rel=\"noopener\">communication sonore\u003C\u002Fa> qui transforme l’expérience client en un souvenir mémorable.\u003C\u002Fp>\n\u003Cp>En déployant une identité sonore d’hôtel singulière, vous intégrez le design audio au cœur de votre image de marque. C’est l’atout maître pour chaque établissement souhaitant forger un lien émotionnel puissant et durable avec ses hôtes.\u003C\u002Fp>\n",{"text":1154},{"left":1155,"right":1156},"\u003Cp>Xing, Y., Xia, Y., Kendrick, K. et al. Mozart, Mozart Rhythm and Retrograde Mozart Effects: Evidences from Behaviours and Neurobiology Bases. Scientific Reports 6, 18744 (2016). [Available on :\u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1038\u002Fsrep18744\">https:\u002F\u002Fdoi.org\u002F10.1038\u002Fsrep18744\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Harvard Medical School. Music and Health. [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.health.harvard.edu\u002Fstaying-healthy\u002Fmusic-and-health\">https:\u002F\u002Fwww.health.harvard.edu\u002Fstaying-healthy\u002Fmusic-and-health\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>University of Central Florida. Your Brain on Music. Pegasus summer (2017). [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.ucf.edu\u002Fpegasus\u002Fyour-brain-on-music\u002F\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fwww.ucf.edu\u002Fpegasus\u002Fyour-brain-on-music\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Thoma, M.V., et al. The Effect of Music on the Human Stress Response. Edited by Newton, R.L., \u003Cem>PLoS One\u003C\u002Fem> 8(8) (2013). [Available on: \u003Ca href=\"https:\u002F\u002Fdx.doi.org\u002F10.1371%2Fjournal.pone.0070156\" target=\"_blank\" rel=\"noopener\">10.1371\u002Fjournal.pone.0070156\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Yanek, D., Nelson, B (2019). 10 Wondrous Things That Happen to Your Body When You Listen to Classical Music. [Available on :\u003Ca href=\"https:\u002F\u002Fwww.thehealthy.com\u002Fmental-health\u002Fclassical-music-effects\u002F\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fwww.thehealthy.com\u002Fmental-health\u002Fclassical-music-effects\u002F\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>Bestall, A (2018). The Importance of Sound in Hotels. [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Flodgingmagazine.com\u002Fimportance-sound-hotels\u002F#:~:text=A%20hotel%20can%20use%20music,moment%20of%20entry%2C%20until%20checkout\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Flodgingmagazine.com\u002Fimportance-sound-hotels\u002F#:~:text=A%20hotel%20can%20use%20music,moment%20of%20entry%2C%20until%20checkout\u003C\u002Fa>.]\u003C\u002Fp>\n\u003Cp>Bestall, A (2018). The Do’s and Don’ts of Music in Hotels. [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Flodgingmagazine.com\u002Fdos-donts-music-hotels\u002F\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Flodgingmagazine.com\u002Fdos-donts-music-hotels\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Chambers, N (2015). How Music Can Benefit Your Hospitality Business. [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002Fplay-music-your-restaurant\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002Fplay-music-your-restaurant\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>Mabombo, A (2018). Making the Most if Music in Hospitality. [Available on:\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.hospitalitynet.org\u002Fopinion\u002F4090449.html\" target=\"_blank\" rel=\"noopener\">https:\u002F\u002Fwww.hospitalitynet.org\u002Fopinion\u002F4090449.html\u003C\u002Fa>]\u003C\u002Fp>\n",{"text":1158,"author":1159,"author_description":7},"Sound is half the experience.","George Lucas",{"title":7,"items":1161},[1162,1165,1168],{"text":1163,"content":1164},"Exprimez et valorisez votre image de marque","\u003Cp>Un concept musical méticuleusement élaboré ne se contente pas d’occuper le silence, il traduit en vibrations les valeurs profondes, l’histoire et le positionnement de l’établissement. Qu’il s’agisse d’un palace, d’un lobby ou d’un restaurant, une musique d’ambiance cohérente renforce incontestablement l’\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fidentite-sonore-image-marque-luxe\u002F\" target=\"_blank\" rel=\"noopener\">image de marque de luxe\u003C\u002Fa>. L’accent est ainsi mis sur la \u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Finsight\u002Fallier-identites-visuelle-sonore\u002F\" target=\"_blank\" rel=\"noopener\">complémentarité entre identités visuelle et sonore\u003C\u002Fa> afin d’offrir une expérience mémorable dès le premier contact. Une telle création personnalisée s’inscrit dans une véritable \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fenjeux-strategie-musicale-marque\u002F\" target=\"_blank\" rel=\"noopener\">stratégie musicale de marque\u003C\u002Fa>, offrant une nouvelle dimension sonore et permettant d’intégrer des messages subtils pour accueillir de nouveaux visiteurs dans les différents espaces.\u003C\u002Fp>\n",{"text":1166,"content":1167},"Définissez et sublimez chaque espace \r\n","\u003Cp>Chaque lieu d’un hôtel possède sa propre vocation, et la musique s’attache à en révéler l’essence. En adaptant le design sonore aux différents espaces, on structure l’\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Finsight\u002Fdesign-sonore-experience-client\u002F\" target=\"_blank\" rel=\"noopener\">expérience client\u003C\u002Fa> pour susciter des émotions adaptées à chaque moment. Une telle programmation musicale permet d’évoquer des émotions uniques, de valoriser les structures hôtelières et d’enrichir la musique d’ambiance de votre hôtel.\u003C\u002Fp>\n",{"text":1169,"content":1170},"Rythmez les ambiances et guidez les comportements","\u003Cp>Le rythme d’un hôtel varie tout au long de la journée, et une musique d’ambiance pour votre hôtel méticuleusement orchestrée accompagne naturellement ces transitions temporelles. De la douceur du matin au dynamisme du soir, elle modèle subtilement l’atmosphère des lieux. Loin d’une simple radio impersonnelle, une \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Fidentite-sonore-sur-mesure\u002F\" target=\"_blank\" rel=\"noopener\">identité sonore\u003C\u002Fa> pour hôtel sur mesure s’inscrit dans une véritable stratégie de marketing sensoriel et sonore pour orienter les comportements, incitant les clients à prolonger leur visite au sein de l’établissement.\u003C\u002Fp>\n",{"title":621,"works_push":1172},[625,1173,725],600,{"translation_priority":1175},[57],{"title":1177,"description":1178,"image":1179,"noindex":23},"Façonner l'identité sonore d’un hôtel \u002F\u002F SPECTRE","Créez la meilleure musique d'ambiance pour votre hôtel avec SPECTRE. Sublimez l'expérience client avec une identité sonore sur mesure.","https:\u002F\u002Fspectre-production-wordpress-assets.s3.eu-west-3.amazonaws.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002F16184523\u002FHotels-Resorts-FR.png",[1181,1297,1481],{"ID":53,"post_author":80,"post_date":1182,"post_date_gmt":1182,"post_content":7,"post_title":1183,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":1184,"to_ping":7,"pinged":7,"post_modified":1185,"post_modified_gmt":1185,"post_content_filtered":7,"post_parent":13,"guid":1186,"menu_order":13,"post_type":44,"post_mime_type":7,"comment_count":16,"filter":17,"id":53,"title":1183,"slug":1184,"type":44,"template":7,"link":1187,"path":1188,"lang":21,"ml":1189,"featured_image":23,"meta":1190,"taxonomies":1292,"seo":1294},"2026-09-02 12:50:26","Droits musicaux dans les commerces et lieux publics : comment sont-ils gérés à l'étranger ?","droits-musicaux-commerces-a-letranger","2026-10-16 12:45:47","https:\u002F\u002Fwww.spectre-music.com\u002F?post_type=faq&p=2849","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-a-letranger\u002F","\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-a-letranger\u002F",{"en_US":7,"fr_FR":1188,"zh_CN":7},{"question":1191,"author":1192,"response":1194},"Comment sont gérés les droits musicaux dans les commerces et lieux publics à l’étranger ?",[1193],2828,{"display_style_block_display_style":1195,"content":1196},"compact",[1197,1228,1242,1254,1269,1282],{"type":1198,"gallery":1199,"text":1218,"textsimple":1220,"titletext":1221,"title":1222,"video":1223,"quote":1224,"image_text":1225,"image_pattern":1227},"gallery",{"gallery":1200},[1201],{"ID":1202,"id":1202,"title":1203,"filename":1204,"filesize":1205,"url":1206,"link":1207,"alt":1183,"author":80,"description":7,"caption":7,"name":1208,"status":82,"uploaded_to":53,"date":1209,"modified":1210,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":1211},3389,"sasun-bughdaryan-oA1aVtEcWaE-unsplash","sasun-bughdaryan-oA1aVtEcWaE-unsplash-scaled-e1792154741979.jpg",127567,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-scaled-e1792154741979.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-a-letranger\u002Fsasun-bughdaryan-oa1avtecwae-unsplash\u002F","sasun-bughdaryan-oa1avtecwae-unsplash","2026-10-16 12:45:05","2026-10-16 12:45:36",{"thumbnail":1212,"thumbnail-width":93,"thumbnail-height":94,"medium":1206,"medium-width":95,"medium-height":96,"medium_large":1206,"medium_large-width":97,"medium_large-height":153,"large":1206,"large-width":99,"large-height":154,"1536x1536":1206,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":1206,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":1213,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":1214,"default-large-width":109,"default-large-height":158,"default-medium":1215,"default-medium-width":112,"default-medium-height":160,"default-small":1216,"default-small-width":115,"default-small-height":162,"default-xsmall":1217,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fsasun-bughdaryan-oA1aVtEcWaE-unsplash-500x333.jpg",{"text":1219},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Diffuser de la musique dans un commerce à l’étranger obéit au même principe qu’en France pour tout type d’établissement commercial ou professionnel : toute utilisation publique d’une œuvre protégée exige une autorisation préalable des créateurs et des ayants droit, quel que soit l’auteur de l’œuvre. Le cadre juridique reste toutefois territorial, chaque pays disposant de ses propres organismes, de ses propres licences et de différents modes d’autorisation d’exploitation. L’équipe SPECTRE, \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsolutions-musicales-et-services\u002F\">\u003Cspan style=\"font-weight: 400;\">experte en identité sonore\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, accompagne ses clients présents à l’international dans cette mise en conformité de leur \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fservice\u002Fprogrammation-musicale-playlists\u002F\">\u003Cspan style=\"font-weight: 400;\">programmation musicale sur mesure\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La logique fondamentale de la gestion des droits musicaux reste identique, quel que soit le territoire : un prestataire de service musical prend en charge les droits liés à à la reproduction des œuvres, tandis que l’exploitant d’un lieu commercial conserve la responsabilité de la gestion de la diffusion publique locale auprès des organismes compétents, dits CMO.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":7,"title_tag":37,"text":7},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},"left",{"image":23},{"type":1229,"gallery":1230,"text":1231,"textsimple":1220,"titletext":1233,"title":1237,"video":1238,"quote":1239,"image_text":1240,"image_pattern":1241},"textsimple",{"gallery":23},{"text":1232},{"left":7,"right":7},{"title":1234,"title_tag":1235,"text":1236},"Les CMO, gestionnaires des droits musicaux","h3","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Une CMO (Collective Management Organization), ou Organisme de Gestion Collective, est une structure chargée de la gestion des droits d’auteur et des droits voisins pour le compte des créateurs (auteurs, compositeurs, éditeurs), et des artistes et des producteurs. Elles collectent les redevances issues de l’exploitation des œuvres musicales pour les reverser aux ayants droit.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La répartition des gestions peut être différente selon les juridictions. Certains pays ou régions centralisent la gestion des droits de tous les ayants droit, droits de reproduction et droits de diffusion confondus, au sein d’un même organisme. D’autres font le contraire en répartissant les droits entre plusieurs CMO. Enfin, dans certains pays, seuls certains droits sont gérés collectivement par un organisme, les autres restant sous la gestion directe des ayants droit.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Voici une liste des pays d’exemple et leurs CMO respectifs pour les droits de diffusion :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ctable style=\"height: 879px;\" width=\"716\">\n\u003Cthead>\n\u003Ctr>\n\u003Cth>\u003Cb>Pays\u003C\u002Fb>\u003C\u002Fth>\n\u003Cth>\u003Cb>CMO (Diffusion)\u003C\u002Fb>\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Espagne\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SGAE\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Italie\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SIAE\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Portugal\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SPAutores ; Audiogest\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Maroc\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">BMDAV\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Royaume-Uni\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">PRS ; PPL\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Belgique\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SABAM ; SIMIM\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Suisse\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SUISA\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Émirats Arabes Unis\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">EMRA ; Music Nation\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Arabie Saoudite\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">SACEM\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Chine\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">MCSC ; CAVCA\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Hong Kong\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">CASH ; HKRIA ; PPSEAL\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Macao\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">MACA\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Singapour\u003C\u002Fspan>\u003C\u002Ftd>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">COMPASS ; MRSS\u003C\u002Fspan>\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Si votre pays ne figure pas sur cette liste, nous vous invitons à bien vouloir prendre contact avec notre équipe \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Fcontact\u002F\">\u003Cspan style=\"font-weight: 400;\">ici\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1234,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1244,"text":1245,"textsimple":1247,"titletext":1248,"title":1249,"video":1250,"quote":1251,"image_text":1252,"image_pattern":1253},"titletext",{"gallery":23},{"text":1246},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Une CMO (Collective Management Organization), ou Organisme de Gestion Collective, est une structure chargée de la gestion des droits d’auteur et des droits voisins pour le compte des créateurs (auteurs, compositeurs, éditeurs), et des artistes et des producteurs. Elles collectent les redevances issues de l’exploitation des œuvres musicales pour les reverser aux ayants droit.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La répartition des gestions peut être différente selon les juridictions. Certains pays ou régions centralisent la gestion des droits de tous les ayants droit, droits de reproduction et droits de diffusion confondus, au sein d’un même organisme. D’autres font le contraire en répartissant les droits entre plusieurs CMO. Enfin, dans certains pays, seuls certains droits sont gérés collectivement par un organisme, les autres restant sous la gestion directe des ayants droit.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Voici une liste des pays d’exemple et leurs CMO respectifs pour les droits de diffusion :\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1234,"title_tag":1235,"text":1236},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1255,"text":1256,"textsimple":1258,"titletext":1259,"title":1263,"video":1265,"quote":1266,"image_text":1267,"image_pattern":1268},{"gallery":23},{"text":1257},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Si votre pays ne figure pas sur cette liste, nous vous invitons à bien vouloir prendre contact avec notre équipe \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Fcontact\u002F\">\u003Cspan style=\"font-weight: 400;\">ici\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1260,"title_tag":1261,"text":1262},"Une exception : les États-Unis","h4","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Le marché états-unien présente une spécificité unique dans le modèle de gestion de SPECTRE : alors que dans tous les autres territoires, la responsabilité des droits de diffusion incombe au client, les États-Unis constituent une exception notable pour la mise en place d’une \u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Fsolutions-musicales-et-services\u002F\">identité sonore sur mesure\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">SPECTRE y est enregistrée auprès des quatre CMO compétents (GMR, ASCAP, BMI, SESAC) et a conclu des licences couvrant directement les droits de diffusion mécanique pour le compte de ses clients. Ainsi, les clients de SPECTRE n’ont pas besoin de déclarer ni de payer de droits pour la diffusion de leurs playlists, à l’exception des droits de performance spécifiques liés aux événements live.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>Pour en savoir plus sur la gestion des droits musicaux en France, \u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-france\u002F\">consultez notre guide dédié\u003C\u002Fa>.\u003C\u002Fp>\n",{"title":1264,"title_tag":1235},"Comment les droits de reproduction sont-ils gérés à l’étranger chez SPECTRE ?",{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1270,"gallery":1271,"text":1272,"textsimple":7,"titletext":1274,"title":1277,"video":1278,"quote":1279,"image_text":1280,"image_pattern":1281},"title",{"gallery":23},{"text":1273},{"left":7,"right":7},{"title":1275,"title_tag":1261,"text":1276},"Droits de reproduction : accords directs et réciprocité","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Grâce à ses implantations à Paris, Dubaï et Hong Kong, SPECTRE garantit la conformité des droits musicaux de ses clients à l’international. Nous assurons la gestion des droits de reproduction via trois types d’arrangements : les accords directs, l’extension territoriale des accords directs et les accords de réciprocité.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Les \u003Cstrong>accords directs\u003C\u002Fstrong> \u003Cspan style=\"font-weight: 400;\">:\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">conclus directement avec les ayants droit pour sécuriser l’usage d’un catalogue spécifique.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">L’\u003Cstrong>extension territoriale des droits de reproduction\u003C\u002Fstrong> \u003Cspan style=\"font-weight: 400;\">:\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">permettant d’élargir le périmètre géographique d’une licence pour une couverture multinationale.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Les \u003Cstrong>accords de réciprocité\u003C\u002Fstrong> \u003Cspan style=\"font-weight: 400;\">:\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">établis entre sociétés de gestion collective, permettant une représentation croisée des répertoires à l’échelle mondiale.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vous avez un projet à l’étranger et souhaitez en savoir plus sur la conformité de SPECTRE et les licences à obtenir ? \u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Fcontact\u002F\">Contactez-nous\u003C\u002Fa>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1264,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1283,"text":1284,"textsimple":7,"titletext":1286,"title":1287,"video":1288,"quote":1289,"image_text":1290,"image_pattern":1291},{"gallery":23},{"text":1285},{"left":7,"right":7},{"title":1275,"title_tag":1261,"text":1276},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"translation_priority":1293},[57],{"title":1295,"description":1296,"image":7,"noindex":23},"Gestion des droits musicaux dans les commerces à l'étranger - SPECTRE","Découvrez comment gérer les droits musicaux pour la sonorisation de votre établissement à l'étranger avec SPECTRE.",{"ID":52,"post_author":80,"post_date":1298,"post_date_gmt":1298,"post_content":7,"post_title":1299,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":1300,"to_ping":7,"pinged":7,"post_modified":1301,"post_modified_gmt":1301,"post_content_filtered":7,"post_parent":13,"guid":1302,"menu_order":13,"post_type":44,"post_mime_type":7,"comment_count":16,"filter":17,"id":52,"title":1299,"slug":1300,"type":44,"template":7,"link":1303,"path":1304,"lang":21,"ml":1305,"featured_image":23,"meta":1306,"taxonomies":1476,"seo":1478},"2026-09-02 12:49:20","Diffusion commerciale de musique : quelle licence payer pour une programmation musicale dans un établissement ?","gerer-diffusion-musique","2026-10-16 12:42:59","https:\u002F\u002Fwww.spectre-music.com\u002F?post_type=faq&p=2851","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fgerer-diffusion-musique\u002F","\u002Ffr\u002Ffaq\u002Fgerer-diffusion-musique\u002F",{"en_US":7,"fr_FR":1304,"zh_CN":7},{"question":1307,"author":1308,"response":1309},"Quelle licence payer pour une programmation musicale dans votre établissement ?",[1193],{"display_style_block_display_style":1195,"content":1310},[1311,1348,1359,1371,1382,1394,1408,1420,1430,1442,1455,1466],{"type":1198,"gallery":1312,"text":1339,"textsimple":1341,"titletext":1342,"title":1343,"video":1344,"quote":1345,"image_text":1346,"image_pattern":1347},{"gallery":1313},[1314],{"ID":1315,"id":1315,"title":1316,"filename":1317,"filesize":1318,"url":1319,"link":1320,"alt":1299,"author":80,"description":7,"caption":7,"name":1321,"status":82,"uploaded_to":52,"date":1322,"modified":1323,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":1324,"sizes":1325},3383,"maksym-pozniak-haraburda--ZlRkw54x-U-unsplash","maksym-pozniak-haraburda-ZlRkw54x-U-unsplash-scaled-e1792154564819.jpg",257801,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-scaled-e1792154564819.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fgerer-diffusion-musique\u002Fmaksym-pozniak-haraburda-zlrkw54x-u-unsplash\u002F","maksym-pozniak-haraburda-zlrkw54x-u-unsplash","2026-10-16 12:39:34","2026-10-16 12:42:55",1061,{"thumbnail":1326,"thumbnail-width":93,"thumbnail-height":386,"medium":1319,"medium-width":95,"medium-height":348,"medium_large":1319,"medium_large-width":97,"medium_large-height":1327,"large":1319,"large-width":99,"large-height":1328,"1536x1536":1319,"1536x1536-width":101,"1536x1536-height":1329,"2048x2048":1319,"2048x2048-width":149,"2048x2048-height":1324,"default-xlarge":1330,"default-xlarge-width":106,"default-xlarge-height":1331,"default-large":1332,"default-large-width":109,"default-large-height":1333,"default-medium":1334,"default-medium-width":112,"default-medium-height":1335,"default-small":1336,"default-small-width":115,"default-small-height":1337,"default-xsmall":1338,"default-xsmall-width":118,"default-xsmall-height":359},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-350x232.jpg",509,679,1019,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-2000x1326.jpg",1326,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-1400x928.jpg",928,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-1100x729.jpg",729,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-800x531.jpg",531,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fmaksym-pozniak-haraburda-ZlRkw54x-U-unsplash-500x332.jpg",{"text":1340},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">La diffusion de musique est devenue indispensable pour assurer une expérience client agréable dans les commerces, tel qu’un hôtel, un restaurant, un magasin ou un espace de bien-être. Tout exploitant qui souhaite diffuser des playlists ou une programmation musicale dans son lieu de commerce doit sécuriser sa situation juridique en obtenant la ou les licence(s) de diffusion, tandis que les prestataires de service musical doivent obtenir la ou les licences de reproduction. Découvrez les conseils de SPECTRE.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":7,"title_tag":37,"text":7},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1229,"gallery":1349,"text":1350,"textsimple":1341,"titletext":1352,"title":1353,"video":1355,"quote":1356,"image_text":1357,"image_pattern":1358},{"gallery":23},{"text":1351},{"left":7,"right":7},{"title":7,"title_tag":37,"text":7},{"title":1354,"title_tag":37},"Droits de diffusion et ses organismes de gestion",{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1270,"gallery":1360,"text":1361,"textsimple":7,"titletext":1363,"title":1366,"video":1367,"quote":1368,"image_text":1369,"image_pattern":1370},{"gallery":23},{"text":1362},{"left":7,"right":7},{"title":1364,"title_tag":1235,"text":1365},"Qu’est-ce que sont les droits de diffusion ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Les droits de diffusion (ou \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">\u003Cem>Mechanical Performance Rights\u003C\u002Fem> \u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">en anglais) correspondent à la communication au public des œuvres musicales. Dès lors qu’une musique est diffusée dans un espace accessible au public, ou via un système de communication (comme une ligne téléphonique), elle fait l’objet d’une exploitation qui nécessite une autorisation.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1354,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1372,"text":1373,"textsimple":1375,"titletext":1376,"title":1377,"video":1378,"quote":1379,"image_text":1380,"image_pattern":1381},{"gallery":23},{"text":1374},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Les droits de diffusion (ou \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Mechanical Performance Rights \u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">en anglais) correspondent à la communication au public des œuvres musicales. Dès lors qu’une musique est diffusée dans un espace accessible au public, ou via un système de communication (comme une ligne téléphonique), elle fait l’objet d’une exploitation qui nécessite une autorisation.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1364,"title_tag":1235,"text":1365},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1383,"text":1384,"textsimple":7,"titletext":1386,"title":1389,"video":1390,"quote":1391,"image_text":1392,"image_pattern":1393},{"gallery":23},{"text":1385},{"left":7,"right":7},{"title":1387,"title_tag":1235,"text":1388},"Qui gère les droits de diffusion ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">En France, la gestion des droits de diffusion en lieux physiques (magasins, restaurants, hôtels) est assurée par la SACEM et la SPRE, qui couvrent les droits d’auteur et les droits voisins pour la diffusion d’ambiance.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La SACEM collecte les droits d’auteur afin de les redistribuer aux auteurs, compositeurs et éditeurs affiliés.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">De son côté, la SPRE administre le système de la Rémunération équitable, instauré par l’État au profit des artistes-interprètes et producteurs. Pour simplifier les démarches des établissements, la collecte de cette redevance est directement centralisée par la SACEM.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Pour en savoir plus, lisez \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-france\u002F\">\u003Cspan style=\"font-weight: 400;\">comment les droits musicaux commerces et lieux publics sont gérés en France.\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Hors de la France, la gestion des droits de diffusion repose sur des sociétés de gestion collective, ou CMO (\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">\u003Cem>Collective Management Organisations\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">). Il incombe aux exploitants de commerces de déclarer leur diffusion musicale et de régler leurs redevances directement auprès de l’organisme compétent dans leur pays d’implantation.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Découvrez notre article dédié : \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fspectre-music.com\u002Ffr\u002Ffaq\u002Fdroits-musicaux-commerces-a-letranger\u002F\">\u003Cspan style=\"font-weight: 400;\">Droits musicaux dans les commerces et lieux publics : comment sont-ils gérés à l’étranger ?\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n",{"title":1387,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1395,"text":1396,"textsimple":1398,"titletext":1399,"title":1402,"video":1404,"quote":1405,"image_text":1406,"image_pattern":1407},{"gallery":23},{"text":1397},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">En France, la gestion des droits de diffusion en lieux physiques (magasins, restaurants, hôtels) est assurée par la SACEM et la SPRE, qui couvrent les droits d’auteur et les droits voisins pour la diffusion d’ambiance.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La SACEM collecte les droits d’auteur afin de les redistribuer aux auteurs, compositeurs et éditeurs affiliés.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">De son côté, la SPRE administre le système de la Rémunération équitable, instauré par l’État au profit des artistes-interprètes et producteurs. Pour simplifier les démarches des établissements, la collecte de cette redevance est directement centralisée par la SACEM.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">📖 En savoir plus : \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Droits musicaux dans les commerces et lieux publics : comment sont-ils gérés en France ?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Hors de la France, la gestion des droits de diffusion repose sur des sociétés de gestion collective, ou CMO (\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Collective Management Organisations\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">). Il incombe aux exploitants de commerces de déclarer leur diffusion musicale et de régler leurs redevances directement auprès de l’organisme compétent dans leur pays d’implantation.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">👉 Découvrez notre article dédié : \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Droits musicaux dans les commerces et lieux publics : comment sont-ils gérés à l’étranger ?\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1400,"title_tag":1235,"text":1401},"Qui déclare et paye les droits de diffusion ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">L’obligation de déclaration et de paiement incombe à l’exploitant du lieu. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En signant un contrat général de représentation, l’établissement s’acquitte d’une redevance servant à la rémunération des créateurs. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Les frais sont souvent calculés selon des barèmes établis en fonction de la nature de l’établissement, de sa surface et de ses objectifs commerciaux. \u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1403,"title_tag":37},"Droits de reproduction et ses organismes de gestion",{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1270,"gallery":1409,"text":1410,"textsimple":7,"titletext":1412,"title":1415,"video":1416,"quote":1417,"image_text":1418,"image_pattern":1419},{"gallery":23},{"text":1411},{"left":7,"right":7},{"title":1413,"title_tag":1235,"text":1414},"Qu’est-ce que sont les droits de reproduction ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Les droits de reproduction désignent l’acte de copier, fixer ou stocker matériellement une œuvre musicale sur un support technique (clé USB, CD, serveur numérique, ou automate de diffusion). Contrairement à la diffusion, cette étape est purement technique et précède la mise à disposition de la musique.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1403,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1421,"text":1422,"textsimple":1401,"titletext":1424,"title":1425,"video":1426,"quote":1427,"image_text":1428,"image_pattern":1429},{"gallery":23},{"text":1423},{"left":7,"right":7},{"title":1413,"title_tag":1235,"text":1414},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1431,"text":1432,"textsimple":7,"titletext":1434,"title":1437,"video":1438,"quote":1439,"image_text":1440,"image_pattern":1441},{"gallery":23},{"text":1433},{"left":7,"right":7},{"title":1435,"title_tag":1235,"text":1436},"Qui gère les droits de reproduction ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">En France, la gestion des droits de reproduction est assurée par des organismes représentant les producteurs de phonogrammes, notamment la SCPP et la SPPF. Ces sociétés veillent à ce que les artistes et producteurs soient dûment rémunérés lorsque leurs enregistrements sont fixés sur des supports techniques. Dès lors que vous soumettez votre projet de sonorisation à un prestataire, celui-ci doit garantir cette conformité technique.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">À l’international, des organismes équivalents existent dans la majorité des territoires. Certaines exceptions subsistent néanmoins : aux États-Unis, par exemple, il n’existe pas d’organisme de gestion collective pour ces droits. La licence de reproduction doit donc être négociée en direct auprès de chaque ayant droit. \u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1403,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1443,"text":1444,"textsimple":7,"titletext":1446,"title":1449,"video":1451,"quote":1452,"image_text":1453,"image_pattern":1454},{"gallery":23},{"text":1445},{"left":7,"right":7},{"title":1447,"title_tag":1235,"text":1448},"Qui déclare et paye les droits de reproduction ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Cette responsabilité incombe au prestataire technique ou à la société qui fournit l’automate de diffusion, comme SPECTRE. En composant des playlists et en fixant ces fichiers musicaux sur des players, serveurs ou applications mobiles, le prestataire réalise un acte de reproduction. Il est donc redevable de ces droits.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1450,"title_tag":1235},"Comment cela se passe-t-il chez SPECTRE ?",{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1270,"gallery":1456,"text":1457,"textsimple":1459,"titletext":1460,"title":1461,"video":1462,"quote":1463,"image_text":1464,"image_pattern":1465},{"gallery":23},{"text":1458},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">SPECTRE sécurise la conformité en prenant en charge l’intégralité des obligations liées à la reproduction. Nous concluons les accords nécessaires avec les organismes compétents (SCPP, SPPF) et assurons la déclaration des supports, garantissant ainsi que l’utilisation des playlists est parfaitement licite.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":7,"title_tag":37,"text":7},{"title":1450,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1229,"gallery":1467,"text":1468,"textsimple":1459,"titletext":1470,"title":1471,"video":1472,"quote":1473,"image_text":1474,"image_pattern":1475},{"gallery":23},{"text":1469},{"left":7,"right":7},{"title":7,"title_tag":37,"text":7},{"title":1435,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"translation_priority":1477},[57],{"title":1479,"description":1480,"image":7,"noindex":23},"Comment gérer la diffusion de musique en public ? - SPECTRE","Découvrez comment gérer la diffusion de musique en public dans votre établissement (bar, restaurant, hôtel) avec SPECTRE.",{"ID":51,"post_author":80,"post_date":1482,"post_date_gmt":1482,"post_content":7,"post_title":1483,"post_excerpt":7,"post_status":9,"comment_status":10,"ping_status":10,"post_password":7,"post_name":1484,"to_ping":7,"pinged":7,"post_modified":1485,"post_modified_gmt":1485,"post_content_filtered":7,"post_parent":13,"guid":1486,"menu_order":13,"post_type":44,"post_mime_type":7,"comment_count":16,"filter":17,"id":51,"title":1483,"slug":1484,"type":44,"template":7,"link":1487,"path":1488,"lang":21,"ml":1489,"featured_image":23,"meta":1490,"taxonomies":1616,"seo":1618},"2026-09-02 12:48:50","Diffusion commerciale de musique : quelle licence payer pour une attente téléphonique ?","diffusion-commerciale-musique-attente-telephonique","2026-10-16 13:18:12","https:\u002F\u002Fwww.spectre-music.com\u002F?post_type=faq&p=2852","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdiffusion-commerciale-musique-attente-telephonique\u002F","\u002Ffr\u002Ffaq\u002Fdiffusion-commerciale-musique-attente-telephonique\u002F",{"en_US":7,"fr_FR":1488,"zh_CN":7},{"question":1491,"response":1492},"Quelle licence payer pour une attente téléphonique ?",{"display_style_block_display_style":1195,"content":1493},[1494,1529,1557,1568,1581,1593,1604],{"type":1198,"gallery":1495,"text":1520,"textsimple":1522,"titletext":1523,"title":1524,"video":1525,"quote":1526,"image_text":1527,"image_pattern":1528},{"gallery":1496},[1497],{"ID":1498,"id":1498,"title":1499,"filename":1500,"filesize":1501,"url":1502,"link":1503,"alt":1504,"author":80,"description":7,"caption":7,"name":1505,"status":82,"uploaded_to":51,"date":1506,"modified":1507,"menu_order":13,"mime_type":343,"type":86,"subtype":344,"icon":88,"width":149,"height":1508,"sizes":1509},3373,"Femme d’affaires au téléphone au bureau (1)","Femme-daffaires-au-téléphone-au-bureau-1.png",1748281,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1.png","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdiffusion-commerciale-musique-attente-telephonique\u002Ffemme-daffaires-au-telephone-au-bureau-1\u002F","Diffusion commerciale de musique : quelle licence payer pour une attente téléphonique","femme-daffaires-au-telephone-au-bureau-1","2026-10-16 12:19:40","2026-10-16 12:20:29",1064,{"thumbnail":1510,"thumbnail-width":93,"thumbnail-height":94,"medium":1502,"medium-width":95,"medium-height":96,"medium_large":1502,"medium_large-width":97,"medium_large-height":1511,"large":1502,"large-width":99,"large-height":1512,"1536x1536":1502,"1536x1536-width":101,"1536x1536-height":1513,"2048x2048":1502,"2048x2048-width":149,"2048x2048-height":1508,"default-xlarge":1502,"default-xlarge-width":149,"default-xlarge-height":1508,"default-large":1514,"default-large-width":109,"default-large-height":1515,"default-medium":1516,"default-medium-width":112,"default-medium-height":1517,"default-small":1518,"default-small-width":115,"default-small-height":357,"default-xsmall":1519,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1-350x233.png",511,681,1021,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1-1400x931.png",931,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1-1100x732.png",732,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1-800x532.png","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FFemme-daffaires-au-téléphone-au-bureau-1-500x333.png",{"text":1521},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Une musique d’attente téléphonique est un extrait sonore pré-enregistré diffusé automatiquement lorsqu’un appelant patiente avant d’être mis en relation avec un conseiller ou un service. Élément clé de l’accueil téléphonique, la musique permet de réduire le temps d’attente perçu, de véhiculer l’image de votre marque et d’offrir une expérience plus agréable à vos clients.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Toutefois, dès lors qu’une œuvre musicale est diffusée sur votre standard téléphonique, deux catégories de droits de propriété intellectuelle entrent en jeu : les droits d’auteur et les droits voisins. Selon le cas, une déclaration doit être effectuée auprès de deux organismes de gestion : la SACEM et la SCPA. SPECTRE accompagne les entreprises dans la gestion de ces droits musicaux pour garantir leur parfaite conformité.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":7,"title_tag":37,"text":7},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1229,"gallery":1530,"text":1547,"textsimple":1522,"titletext":1549,"title":1552,"video":1553,"quote":1554,"image_text":1555,"image_pattern":1556},{"gallery":1531},[1532],{"ID":1533,"id":1533,"title":1534,"filename":1535,"filesize":1536,"url":1537,"link":1538,"alt":7,"author":80,"description":7,"caption":7,"name":1534,"status":82,"uploaded_to":51,"date":1539,"modified":1539,"menu_order":13,"mime_type":85,"type":86,"subtype":87,"icon":88,"width":149,"height":150,"sizes":1540},3257,"pexels-mart-production-7709091","pexels-mart-production-7709091-scaled-e1791532795292.jpg",104596,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-scaled-e1791532795292.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Ffr\u002Ffaq\u002Fdiffusion-commerciale-musique-attente-telephonique\u002Fpexels-mart-production-7709091\u002F","2026-10-09 07:58:48",{"thumbnail":1541,"thumbnail-width":93,"thumbnail-height":94,"medium":1537,"medium-width":95,"medium-height":96,"medium_large":1537,"medium_large-width":97,"medium_large-height":153,"large":1537,"large-width":99,"large-height":154,"1536x1536":1537,"1536x1536-width":101,"1536x1536-height":99,"2048x2048":1537,"2048x2048-width":149,"2048x2048-height":150,"default-xlarge":1542,"default-xlarge-width":106,"default-xlarge-height":156,"default-large":1543,"default-large-width":109,"default-large-height":158,"default-medium":1544,"default-medium-width":112,"default-medium-height":160,"default-small":1545,"default-small-width":115,"default-small-height":162,"default-xsmall":1546,"default-xsmall-width":118,"default-xsmall-height":164},"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-350x233.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-2000x1333.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-1400x933.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-1100x733.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-800x533.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fpexels-mart-production-7709091-500x333.jpg",{"text":1548},{"left":7,"right":7},{"title":1550,"title_tag":37,"text":1551},"Les droits concernés et leur gestion","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Au sens du code de la propriété intellectuelle, la diffusion de musique sur un réseau téléphonique constitue une communication au public. Elle nécessite donc l’autorisation préalable des ayants droit. Ce cadre légal distingue deux types de droits, gérés par des organismes spécifiques :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Les droits d’auteur\u003C\u002Fstrong> : ils rémunèrent les auteurs, compositeurs et éditeurs de musique. Ils sont gérés par la SACEM.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Les droits voisins\u003C\u002Fstrong> : ils rémunèrent les producteurs phonographiques et les artistes-interprètes ayant participé à l’enregistrement des morceaux sélectionnés. La SCPA les collecte.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":1550,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1558,"text":1559,"textsimple":1561,"titletext":1562,"title":1563,"video":1564,"quote":1565,"image_text":1566,"image_pattern":1567},{"gallery":23},{"text":1560},{"left":7,"right":7},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Au sens du code de la propriété intellectuelle, la diffusion de musique sur un réseau téléphonique constitue une communication au public. Elle nécessite donc l’autorisation préalable des ayants droit. Ce cadre légal distingue deux types de droits, gérés par des organismes spécifiques :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Les droits d’auteur : ils rémunèrent les auteurs, compositeurs et éditeurs de musique. Ils sont gérés par la SACEM.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Les droits voisins : ils rémunèrent les producteurs phonographiques et les artistes-interprètes ayant participé à l’enregistrement des morceaux sélectionnés. La SCPA les collecte.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":1550,"title_tag":37,"text":1551},{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1569,"text":1570,"textsimple":1572,"titletext":1573,"title":1576,"video":1577,"quote":1578,"image_text":1579,"image_pattern":1580},{"gallery":23},{"text":1571},{"left":7,"right":7},"\u003Cp>\u003Cstrong>Le saviez-vous ?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La déclaration anticipée est récompensée !\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Nous recommandons systématiquement à nos clients d’effectuer leur déclaration en amont afin de bénéficier d’une réduction de 20 % sur les droits prélevés par la SACEM. Cette redevance est ensuite réglée chaque année, pendant toute la durée d’utilisation de votre morceau d’attente.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1574,"title_tag":1235,"text":1575},"Droits d’auteur et rôle de la SACEM dans le cadre de l’attente téléphonique","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Bien qu’elle soit principalement identifiée dans les secteurs du commerce, de la restauration et de l’hôtellerie pour la sonorisation des espaces de vente, la SACEM (Société des Auteurs, Compositeurs et Éditeurs de Musique) intervient également pour la musique d’attente téléphonique. Toute diffusion sur un standard nécessite ainsi une autorisation préalable de sa part.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Le calcul de cette redevance ne repose ni sur le morceau sélectionné ni sur sa longueur, mais sur la quantité de lignes téléphoniques actives en simultané dans la structure.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Deux situations particulières permettent d’être exonéré de droits d’auteur auprès de la SACEM :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Les œuvres dites “libres de droits”, pour lesquelles l’auteur a expressément renoncé à percevoir des redevances.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Les musiques tombées dans le domaine public (70 ans après le décès de leur auteur).\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u002F\u002F Rappel important \u003C\u002Fstrong>:\u003Cspan style=\"font-weight: 400;\"> ces exonérations ne s’appliquent qu’aux droits d’auteur. L’acquittement des droits voisins demeure obligatoire dans l’ensemble des situations.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":1574,"title_tag":1235},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1229,"gallery":1582,"text":1583,"textsimple":1572,"titletext":1585,"title":1588,"video":1589,"quote":1590,"image_text":1591,"image_pattern":1592},{"gallery":23},{"text":1584},{"left":7,"right":7},{"title":1586,"title_tag":1235,"text":1587},"La SCPA et les droits voisins pour l’attente téléphonique","\u003Cp>\u003Cspan style=\"font-weight: 400;\">La SCPA (Société Civile des Producteurs Associés) est l’organisme chargé de collecter les droits voisins. Elle agit pour le compte des producteurs de musique afin d’autoriser l’utilisation d’œuvres commerciales au sein des attentes téléphoniques.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Son existence est souvent méconnue des entreprises. Pourtant, toute structure diffusant de la musique sur son standard téléphonique doit déposer une déclaration annuelle auprès de la SCPA pour s’acquitter des droits voisins. Cette démarche permet d’obtenir l’autorisation légale d’exploiter les œuvres choisies.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">La rémunération demandée par la SCPA est forfaitaire et annuelle. Son montant dépend du nombre de lignes téléphoniques pouvant bénéficier simultanément du message d’attente (ou du nombre d’employés si le nombre de lignes n’est pas déterminé).\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Adoptez donc les bons réflexes : opter pour une musique libre de droits d’auteur ou déclarer votre projet à la SACEM ne suffit pas. Il est tout aussi indispensable de régulariser votre situation auprès de la SCPA au titre des droits voisins.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1594,"text":1595,"textsimple":7,"titletext":1597,"title":1598,"video":1600,"quote":1601,"image_text":1602,"image_pattern":1603},{"gallery":23},{"text":1596},{"left":7,"right":7},{"title":1586,"title_tag":1235,"text":1587},{"title":1599,"title_tag":1261},"Le saviez-vous ?",{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"type":1243,"gallery":1605,"text":1606,"textsimple":7,"titletext":1608,"title":1611,"video":1612,"quote":1613,"image_text":1614,"image_pattern":1615},{"gallery":23},{"text":1607},{"left":7,"right":7},{"title":1609,"title_tag":1235,"text":1610},"En résumé : quelle licence faut-il payer pour une attente téléphonique ?","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Si vous souhaitez mettre en place une musique d’attente téléphonique pour votre entreprise :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Déclaration SCPA obligatoire\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> : vous devez obligatoirement déclarer votre usage à la SCPA au titre des droits voisins, quelle que soit la nature de la musique (musique commerciale, libre de droits ou dans le domaine public).\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Déclaration SACEM selon le répertoire\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> : si la musique choisie n’est ni libre de droits d’auteur, ni dans le domaine public, vous devez également effectuer une déclaration auprès de la SACEM.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":7,"title_tag":37},{"url":7,"poster":23},{"text":7,"author":7,"author_description":7},{"image":23,"image_position":1226,"title":7,"title_tag":37,"subtitle":7,"text":7},{"image":23},{"translation_priority":1617},[57],{"title":1619,"description":1620,"image":7,"noindex":23},"Attente téléphonique : quelle licence payer pour la diffuser ? - SPECTRE","Découvrez quelle licence payer pour une attente téléphonique et comprenez les droits musicaux obligatoires avec SPECTRE.",{"64":1622,"66":1627,"67":1630,"68":1633,"69":1637,"70":1640,"71":1643,"72":1646,"73":1649,"74":1652,"75":1655,"76":1658,"77":1661,"78":1664,"79":1667,"80":1670,"81":1673,"82":1675},{"term_id":69,"name":1623,"slug":1624,"term_group":13,"term_taxonomy_id":69,"taxonomy":1625,"description":7,"parent":13,"count":1626,"filter":17,"id":69,"title":1623,"meta":23,"lang":21},"Insight","insight","insight_category",14,{"term_id":440,"name":1628,"slug":1629,"term_group":13,"term_taxonomy_id":440,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":440,"title":1628,"meta":23,"lang":21},"Communication sonore","communication-sonore",{"term_id":469,"name":1631,"slug":1632,"term_group":13,"term_taxonomy_id":469,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":469,"title":1631,"meta":23,"lang":21},"Identité visuelle","identite-visuelle",{"term_id":468,"name":1634,"slug":1635,"term_group":13,"term_taxonomy_id":468,"taxonomy":1625,"description":7,"parent":13,"count":1636,"filter":17,"id":468,"title":1634,"meta":23,"lang":21},"Identité sonore","identite-sonore",2,{"term_id":498,"name":1638,"slug":1639,"term_group":13,"term_taxonomy_id":498,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":498,"title":1638,"meta":23,"lang":21},"Conseils","conseils",{"term_id":526,"name":1641,"slug":1642,"term_group":13,"term_taxonomy_id":526,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":526,"title":1641,"meta":23,"lang":21},"Design sonore","design-sonore",{"term_id":527,"name":1644,"slug":1645,"term_group":13,"term_taxonomy_id":527,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":527,"title":1644,"meta":23,"lang":21},"Expérience client","experience-client",{"term_id":410,"name":1647,"slug":1648,"term_group":13,"term_taxonomy_id":410,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":410,"title":1647,"meta":23,"lang":21},"Image de marque","image-de-marque",{"term_id":328,"name":1650,"slug":1651,"term_group":13,"term_taxonomy_id":328,"taxonomy":1625,"description":7,"parent":13,"count":1636,"filter":17,"id":328,"title":1650,"meta":23,"lang":21},"Luxe","luxe",{"term_id":368,"name":1653,"slug":1654,"term_group":13,"term_taxonomy_id":368,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":368,"title":1653,"meta":23,"lang":21},"Créatif stratégique","creatif-strategique",{"term_id":289,"name":1656,"slug":1657,"term_group":13,"term_taxonomy_id":289,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":289,"title":1656,"meta":23,"lang":21},"Stratégie musicale de marque","strategie-musicale-de-marque",{"term_id":231,"name":1659,"slug":1660,"term_group":13,"term_taxonomy_id":231,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":231,"title":1659,"meta":23,"lang":21},"Logo sonore","logo-sonore",{"term_id":260,"name":1662,"slug":1663,"term_group":13,"term_taxonomy_id":260,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":260,"title":1662,"meta":23,"lang":21},"Jingle","jingle",{"term_id":202,"name":1665,"slug":1666,"term_group":13,"term_taxonomy_id":202,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":202,"title":1665,"meta":23,"lang":21},"Stratégie sonore","strategie-sonore",{"term_id":173,"name":1668,"slug":1669,"term_group":13,"term_taxonomy_id":173,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":173,"title":1668,"meta":23,"lang":21},"Communication de marque","communication-de-marque",{"term_id":134,"name":1671,"slug":1672,"term_group":13,"term_taxonomy_id":134,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":134,"title":1671,"meta":23,"lang":21},"Marketing sonore","marketing-sonore",{"term_id":135,"name":1008,"slug":1674,"term_group":13,"term_taxonomy_id":135,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":135,"title":1008,"meta":23,"lang":21},"retail",{"term_id":68,"name":1676,"slug":1677,"term_group":13,"term_taxonomy_id":68,"taxonomy":1625,"description":7,"parent":13,"count":576,"filter":17,"id":68,"title":1676,"meta":23,"lang":21},"Charte sonore","charte-sonore",1792510680458]